Traffic Advisors

Traffic Advisors™ is eZanga’s unique and progressive fraud filtration system used to detect the behavior patterns of Internet users. It determines whether or not the source of traffic is from a legitimate user or an automated machine seeking to destroy an advertiser’s budget via click fraud. Once fraud is detected, Traffic Advisors™ eliminates the click as it happens.

Here's how it works:

• Gathers multiple points of data for authorization
• Creates an electronic fingerprint
• Determines if the source is valid based on an advanced set of filters
• Compares our data with Click Forensics™ to obtain a second opinion
• Displays advertisements from legitimate users in real-time fashion
• Rejects ads from illegitimate traffic

eZanga.com’s Traffic Advisors™ eliminates fraudulent clicks as they happen to ensure the enhancement of users’ advertising capabilities. The continual development of the Traffic Advisors'™ system supports the value of online traffic and prospectively increase advertiser’s Return on Investment (ROI).