Traffic Advisors
Traffic Advisors™ is eZanga’s unique and progressive fraud filtration system used to detect the behavior patterns of Internet users. It determines whether or not the source of traffic is from a legitimate user or an automated machine seeking to destroy an advertiser’s budget via click fraud. Once fraud is detected, Traffic Advisors™ eliminates the click as it happens.
Here's how it works:
- Gathers multiple points of data for authorization
- Creates an electronic fingerprint
- Determines if the source is valid based on an advanced set of filters
- Compares our data with Click Forensics™ to obtain a second opinion
- Displays advertisements from legitimate users in real-time fashion
- Rejects ads from illegitimate traffic
eZanga.com’s Traffic Advisors™ eliminates fraudulent clicks as they happen to ensure the enhancement of users’ advertising capabilities. The continual development of the Traffic Advisors'™ system supports the value of online traffic and prospectively increase advertiser’s Return on Investment (ROI).
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