If you've ever blogged before, whether it be for personal use or for your business, you know how challenging it can be to engage your visitors. I know this firsthand. If you have a small audience or a “boring” product/service, it makes it even more challenging.
What does it mean to engage your visitors? It means that during or after reading your blog post, they feel compelled to do something. Whatever that something is will be the form of engagement. There are many different ways for your visitors to interact and engage with you.
All of these engagement techniques are valuable to your business in one way or another. You’re building your audience, which is something all small business bloggers should aspire to do. If you don’t want to build your audience, then why are you blogging in the first place? (That’s rhetorical, of course. )
I’m going to share with you five essential items that every blog needs in order to be as engaging as possible.
You may not know this, but we're really excited about the places Bitcoin is going (no, it won't fall along with Mt. Gox). A few months ago, we kicked off the new year by launching a new site that included Bitcoin integration through Coinbase.
We understand that a lot of people are skeptical about Bitcoin, so to ease their suspicions, we want to make sure people know as much as possible about the cryptocurrency. So, here's a great infographic by Bitcoin Daily about Bitcoin's history, how it works, and where it's going.
Here's a brief summary:
February may be a short month, but a lot happened in the online marketing world. Didn't it feel like every day, there was another update or acquisition? It felt that way to me! From figuring out new algorithms to trying to predict the future of SEO and content marketing, there was so much to take in.
So this month's monthly marketing update should be a full one; there was no way we could limit the round-up to just three pieces of news. If you're new, here's how this column works:
The first part of our update focuses on the "how to." These posts are some of the popular pieces of advice from our own blog that people have seemed to like even more than usual over the past month. The second portion of the post is the "news" portion. These links take you to important updates about the world of marketing that happened over the past month.
It seems like search engine optimization changes everyday. For example, not so long ago one of the best ways to build links was to guest blog on other websites. Now the Google overlords are saying that guest blogging still has value, but you shouldn't do it just for the backlink.
So how do you ensure your site won't be penalized in the next Google algorithm update? Stay informed. SEO "no-no's" don't usually come out of thin air. They talk about how you shouldn't be doing something, and penalize those that continue to do it when the algorithm updates. SEOs need to always be on their toes and keeping track of the industry to make sure the next update won't late them on page 1,000 of search results.
Luckily, you can always turn to the experts like Vertical Response to keep track of what you should and shouldn't do.
If you’ve ever been convinced to buy your stocks up as quickly as possible because levels for one of your favorite products are running low, or because there’s a danger of production being ceased, you’ve experienced scarcity marketing. Women have experienced this with regularity throughout history. Discontinued lipstick is nothing to joke about.Keep reading to learn how to implement it in your own plans and get examples of companies that have done it well.
Most small business owners already know that if you're not using social media marketing to advertise, you're simply missing the boat. Facebook, Twitter, LinkedIn, YouTube, and many newcomers to the scene represent excellent ways to get the word out about your biz. With all of these sites at your disposal and all the methods with which to use them, however, the process can seem overwhelming. Instead of getting frustrated and giving up, know that there is a method to the madness - and embrace it. Read on to learn how to develop and maintain an effective social media strategy for your small business.
Hoppy Valentine's Day from eZanga! Will you be mine? Valentine's Day is about showing appreciation for the people and things you love. What do we love? Marketing. So this is how we're celebrating.
For the past couple decades, the mantra of the agency and marketing world has been to keep media purchasing and creative services completely separate. Economies of scale in media buying made this siloed model, not only beneficial, but necessary as well. Instead of buying straight from the source at a premium, an advertiser would be better off going directly to a large-buying media agency for cheaper rates.
Little by little, economies of scale are shrinking. Naturally, the allure of a once-beneficial siloed model is fading. Programmatic purchasing can level this advertising playing field.
Think about how much stock photo sites know about us. Through the account we create on their site, they get a glimmer into what our business does. If we've downloaded a lot of icons recently, someone may guess that the business is redesigning their website. If we've downloaded graph, data, and number representations, someone could venture a guess that we're creating infographics. Stock photos offer a huge glimpse into what web design trends are hot and which ones are not. Shutterstock collected data from their images and downloads to determine the most popular current trends.
Curiosity may have killed the cat, but it’s giving new life to online journalism (Click to tweet this). Quizzes, GIFs and odd, unexpected stories are taking over the Web, and not just on your social media feeds. Increasingly, these “curiosities” are attracting the interest of journalists, bloggers and content marketers who are struggling to find a way to connect with audiences online. The Atlantic coined the term “curiosity journalism” to include all those strange-but-interesting stories that don’t fit under the umbrella of traditional news.
Search eZanga Articles
Subscribe to eZanga Articles by Email
Would you like to stay up to date with our articles? We can send you an email whenever we post something new.
Write for Us!
Contribute articles of your own! Follow the link to learn more.Apply Now
- Alex Albanese (9)
- Brittany Berger (299)
- Catrina Sharp (4)
- Christi Lenoir (56)
- Christine Sheppard (1)
- Colleen Eakins (1)
- Cory Belin (1)
- Dailey Turner (14)
- Gabe Arce (2)
- Jade Hammond (10)
- Jeff Blettner (1)
- Jenny Corteza (1)
- Jill Kemenosh (4)
- Kathena Siegel (3)
- Kristin McLoughlin (45)
- Lisa Quinn (24)
- Melissa Healion (2)
- Muriel Palanca (15)
- Ryan Kettler (4)
- Savannah Marie (2)
- Stephanie Wight (5)
- Steven Lenhoff (34)
- Will Cox (49)
- 2014 (17)
- 2013 (128)
- 2012 (117)
- 2011 (314)
- 2010 (10)