Content marketing and traditional journalism may have more in common than you’d think. Journalists are, after all, storytellers—even if the stories they tell happen to be true. Therefore, the success of any journalist depends on their ability to package their stories in a way that has massive appeal to as wide a variety of readers as possible.
Marketing demands a similar technique, and the stakes are just as high: a lack of—shall we say—a certain panache, will mean a failure to engage with potential clients or customers. So what can marketers learn from journalists? Here’s a crash course: