If you've ever blogged before, whether it be for personal use or for your business, you know how challenging it can be to engage your visitors. I know this firsthand. If you have a small audience or a “boring” product/service, it makes it even more challenging.
What does it mean to engage your visitors? It means that during or after reading your blog post, they feel compelled to do something. Whatever that something is will be the form of engagement. There are many different ways for your visitors to interact and engage with you.
All of these engagement techniques are valuable to your business in one way or another. You’re building your audience, which is something all small business bloggers should aspire to do. If you don’t want to build your audience, then why are you blogging in the first place? (That’s rhetorical, of course. )
I’m going to share with you five essential items that every blog needs in order to be as engaging as possible.