Public relations can be expensive. Just think about what goes into writing a press release: you probably need a paid employee whose job it is to write one. Then, for more than your website visitors to read it, you have to pay a PR wire service. To directly send the pitch to journalists, you probably need a subscription to a media list database.
And then you realize that press releases are only one facet of your PR strategy and want to cry as your bank account gets smaller.
But it doesn't need to be that way.
There are more and more free public relations services that are perfect for the small business who doesn't have a large PR department or the budget to work with an agency. Below are four of our favorites here at eZanga: