5 Meta Description Tips to Rock Your CTR

5 Meta Description Tips to Rock Your CTR

By Brittany Bergerpublished April 22, 2014comments No Comments

When it comes to SEO, there's only so much you can do on-page. High-quality content needs to be supported by optimization on the back-end, as well. Few of these optimization techniques are as powerful as writing a strong meta description.

Meta descriptions are often ignored since they no longer carry strong weight in terms of ranking signals. But think about how important they are for searchers. For that reason, SEOs need to care. There's more to driving organic search traffic than just the ranking. Regardless of where your result appears, you still need to get the searcher to click on your listing.

Meta descriptions are just like content in that they're both for search engines and for users. When combing through the first page of search results, the two things they pay attention to (

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4 Free PR Tools for Your Small Business Toolkit

4 Free PR Tools for Your Small Business Toolkit

By Brittany Bergerpublished April 10, 2014comments 1 Comment

Public relations can be expensive. Just think about what goes into writing a press release: you probably need a paid employee whose job it is to write one. Then, for more than your website visitors to read it, you have to pay a PR wire service. To directly send the pitch to journalists, you probably need a subscription to a media list database.

And then you realize that press releases are only one facet of your PR strategy and want to cry as your bank account gets smaller.

But it doesn't need to be that way.

There are more and more free public relations services that are perfect for the small business who doesn't have a large PR department or the budget to work with an agency. Below are four of our favorites here at eZanga:

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The Complete Guide to Personal Branding

The Complete Guide to Personal Branding

By Brittany Bergerpublished April 8, 2014comments 1 Comment

When you're searching for a job, personal branding matters. When you have a job and want to keep it, personal branding matters. Basically, if you want to be seen as a competent professional, personal branding matters.

It's almost as easy to find online information about yourself as it is to look up the latest celebrity. There just might be less results. What does this mean for you? If you're applying for jobs, HR departments and hiring managers are Googling you and looking at your social media profiles. If you're employed, colleagues, partners, and prospective clients may do the same thing.

Taking control of what they find on you is known as personal branding.

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5 Places to Find Free (and Legal!) Images for Your Content

5 Places to Find Free (and Legal!) Images for Your Content

By Brittany Bergerpublished April 3, 2014comments 1 Comment

So you just wrote a fantastic piece of content. It's optimized for search engines, entertaining for your readers, and meets your content marketing goals. But...is it just text? If so, you have a problem, even if it's the greatest piece of writing that's ever been written. (Tweet this)

Because when it comes to online content, people don't want to just read. They also want pictures, graphics, and even video content to go along with your written words.

This can pose a dilemma for many of us: there's no graphic designer available, Photoshop and Illustrator are scary if you don't know their ins and outs, or we don't subscribe to a stock photo service.

Ah, not to fear! There are tons of places to find great photos online that are not only free, but you actually have permission to use them (because the biggest no-no is just grabbing any image you like from Google Images).

These are some of our personal favorites:

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Twitter 101: Replies vs. Mentions

Twitter 101: Replies vs. Mentions

By Brittany Bergerpublished April 1, 2014comments 1 Comment

Replies. Mentions. Hashtags. Trending topics. We know the words, and that they're fundamentals of Twitter. But how well do we really understand them?

Well, you may be surprised.

Let's do a quick exercise. Say you wanted to send a tweet about someone (let's pretend it's @eZangaInc). How would you start that tweet?

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This Month in Marketing - March Edition

This Month in Marketing - March Edition

By Brittany Bergerpublished March 27, 2014comments No Comments

March...where do we even start? We've seen every type of weather: snow, 70 degrees and sunny, wind so strong it can knock you over, and everything in between. It's been a confusing time for the mid-Atlantic region! Luckily, April is almost here, and we're hoping that "April showers" only means rain.

Things have been just as crazy in the marketing world. Google penalties, new acquisitions, old acquisitions ending, and some of the biggest companies testing some crazy things. No more replies and retweets? This is what I have to say about that.

So...on to the marketing news you need to know:

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How Colors Affect Conversions [Infographic]

How Colors Affect Conversions [Infographic]

By Brittany Bergerpublished March 25, 2014comments No Comments

People often overlook how important psychology is to marketing. But something as seemingly inconsequential as color can be the deciding factor in something like a call-to-action. Certain colors invoke certain feelings that will influence a buyer's behavior.

When choosing colors in your marketing, it's important to think about what feelings you want your brand to evoke.

For example, did you know that red can cause a person's appetite to increase? That's probably why McDonald's, Burger King, Wendy's, Pizza Hut, KFC, and Chik-Fil-A all have red as a main color in their branding. It's too smart to be a coincidence.

But what kind of feeling do you want your brand to evoke?

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Catch Us at ad:tech San Francisco Next Week!

Catch Us at ad:tech San Francisco Next Week!

By Brittany Bergerpublished March 20, 2014comments No Comments

Are you going to ad:tech San Francisco next week? We are, too! On March 26 and 27, we’re heading to the city by the bay for one of our favorite trade shows.

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10 Unexpected Places You Can Spend Bitcoin

10 Unexpected Places You Can Spend Bitcoin

By Megan Ingenbrandtpublished March 18, 2014comments No Comments

According to Forbes Magazine, the best investment you could have made in 2013 was to invest in Bitcoin. The use of Bitcoin has seen tremendous growth in the past year and it can now be used to purchase a wide array of goods, and with a current exchange rate of one Bitcoin being roughly equal to $641 USD, it is easy to see that this new exchange isn’t going anywhere.

Now, with major retailers like Overstock and tigerdirect.com currently accepting Bitcoin as a form of payment, I wondered, “What are some of the more unusual items you can buy with this digital currency?”

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5 Reasons a Website with Video is a Website with Power

5 Reasons a Website with Video is a Website with Power

By Brittany Bergerpublished March 13, 2014comments No Comments

Does your company's website have a video on it? It doesn't matter if it's on your home page, a product or services page, or a single blog post. Even if you have a single fifteen second video, your website is more powerful than most of the others out there.

If there aren't any videos on your websites, that needs to change.

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