Ever since Apple's Worldwide Developers Conference in the beginning of June, Mac lovers have been awaiting the launch dates of each new Apple product. Today is a big day for Apple, with the release of the new MacBook Air and Mac OS X Lion, among other news.

The first new product coming from Apple today is what TechCrunch calls "the next decade of OS". The new version of Mac OS, Mac OS X Lion, is now available only through downloading from the Mac App Store. It costs $29.99 and with a 4 GB size, can be expected to be a pretty long download. With over 250 new features, OS X Lion is being said to combine some of the best parts of OS X and iOS.

Apple also announced the new updates of both the 11.6-inch and 13.3-inch MacBook Air. Both models feature the new Intel Core i5 and i7, and a Intel HD Graphics 3000 processor. The MacBook Air also uses all flash storage, making the notebook super fast and able to remain in standby mode for up to a month! The new models also have a backlit keyboard, as older models did. Both sizes have a Thunderbolt port, offering speeds up to 12 times faster than FireWire 800 and 20 times faster than USB 2.0. The larger, 13.3-inch model also has a slot for SD cards.

Coinciding with the release of the new MacBook Air is the demise of the white MacBook. Since the new MacBook Airs are out and the starting price is the same as those for the MacBook, it makes sense, especially since customers still have the collection of MacBook Pros to consider. The last new release of the day (so far) is the 27-inch Thunderbolt I/O display. If all these new goodies aren't enough for you, there is still iOS5 and iCloud hopefully not too far away.

Well this is what Apple has done today, and it's not even lunchtime. How much have you done?