Why Social Media is the New Way to Shop on Mobile

Why Social Media is the New Way to Shop on Mobile

By Alexa Matia,February 22, 2016

Social sites are dominating the time spent on mobile devices, and they can be used for far more than just being social. Many retailers are using social media to engage with customers and showcase their products. With highly anticipated call-to-action buttons now widely available, social media is also going commercial.

The Ten Commandments of Networking on Social Media

The Ten Commandments of Networking on Social Media

By Megan Ingenbrandt,August 17, 2015

Social media is all about connecting, building relationships, and networking. Unfortunately, the art of networking correctly through social media is one that’s learned through experience. If you’re handling your brand's social media success, or simply building your personal brand, avoid these sins. Otherwise, you’ll face the wrath of your followers.

Can Twitter Improve Your Career? Creating a Professional Account

Can Twitter Improve Your Career? Creating a Professional Account

By Michelle Bizzell,February 4, 2015

You might already be using Twitter for pet pictures and TV show tweets. Personal accounts are lots of fun. But Twitter can be about more than fun and games. According to Twitter, they have 284 million monthly active users. With that many people using it, professionals from virtually every industry are tweeting. So, shouldn't you have a professional account? It might be the best thing you could do for your career.

What the New Facebook and Twitter Designs Mean for Your Business

What the New Facebook and Twitter Designs Mean for Your Business

By Savannah Marie,April 24, 2014

Facebook and Twitter have changed considerably over the years. One could say that both platforms have even transformed completely in the past few months. Twitter will soon have a redesigned profile which happens to be reminiscent of Facebook’s. And of course, Facebook has also gone through a redesign for both desktop and mobile.

How will this new social media evolution affect business and marketing strategies? Which platform should you purchase ads for, and will they be more effective? It all boils down to one question really: Which platform is now better for your business and brand? That’s exactly what we’re going to explore.

Twitter 101: Replies vs. Mentions

Twitter 101: Replies vs. Mentions

By Brittany Berger,April 1, 2014

Replies. Mentions. Hashtags. Trending topics. We know the words, and that they're fundamentals of Twitter. But how well do we really understand them?

Well, you may be surprised.

Let's do a quick exercise. Say you wanted to send a tweet about someone (let's pretend it's @eZangaInc). How would you start that tweet?

3 Real Stories of Surprise and Delight Marketing

3 Real Stories of Surprise and Delight Marketing

By Brittany Berger,September 27, 2013

As I was getting towards the end of the planning stages of the customer service series we did this month, I became aware of big problem. I realized that all of the previous posts kept saying how important great customer service was to creating loyal customers. I was trying to drive home the fact that taking the extra time to make sure your customers are happy would be well worth it.

But what I didn't have was evidence.

Sure, the first infographic of the series gave you a lot of numbers, but what about real examples? What about entire stories of brands "surprising and delighting" from start to finish? So that's how I decided I would close the series, and I hope you enjoy it.

What makes this different from Wednesday's post about how to surprise and delight? Good question. It's stories of surprise and delight, but those stories came from the businesses that worked surprise and delight into their marketing strategy.

Today's stories come from the customers they made happy by doing something unexpected. They're real proof that the customer cares about this kind of stuff.

How to Optimize Your Twitter Profile

How to Optimize Your Twitter Profile

By Brittany Berger,July 1, 2013

This month, we're going to take one post a week to help you make the most of your social media profiles with a social media optimization series! We're doing this because there's more to your social presence than the content you post.

So why is optimizing your Twitter profile important? Because Twitter is about so much more than tweets. Even if your content is written well, you won't be taken seriously on Twitter if your profile is generic looking. (click to tweet)