As small business marketers, we have a pretty tough gig. We’re given limited resources and budget and expected to work magic. Most of the time we do, but sometimes we fail, and that’s okay. At the end of the day, we still love our jobs and still enjoy marketing (you do, right?).
We’re constantly being bombarded by professional marketers and thought-leaders telling us we need to do content marketing: publishing, distributing, and promoting valuable content with the intent of building an engaged audience whose needs are inline with your product/service offering, increasing the likelihood they’ll convert from readers into customers.
You may be asking yourself, “who has time for content marketing?” Well, every marketer does, you just have to make it (Click here to tweet this thought).
I always hear the, “I don’t have enough time for content marketing” phrase. It’s the number one excuse in the book. Why? Because it’s an easy out. There’s nothing we can do about that because we cannot add more hours in the day (although most of us wish we could).
I also hear that you might not have the “resources” or “skill set” needed to be an effective content marketer, and that’s just not true. Everything you need is online and readily available, you just have to look in the right places.
These excuses are the same ones we hear from people who are trying to quit smoking, or want to go to the gym more. The key to starting is finding out how doing these things will benefit you. The benefits are obvious in the quitting smoking example (be healthier, live longer, etc), but for content marketing, they’re a little harder to realize and understand. That’s because content marketing, like fitness plan, is a long-term strategy that has to be tested and refined in order to be effective.
So, here’s how to add content marketing to your small business marketing tool set.
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