We all know that nothing shakes the world of search engine optimization quite like a Google algorithm update. The first huge earthquakes were the original roll-outs of Panda and Penguin. Every smaller update to the two algorithms is like an aftershock.
Well, an earthquake happened yesterday. Matt Cutts posted on his blog that the “next generation of the Penguin webspam algorithm” (referred to as Penguin 2.0) had completed rolling out.
This is actually the fourth Penguin-related update, but since the others were considered a “data refresh,” rather than an actual updated algorithm, Penguin 2.0, it is.
So, what’s the difference? According to another Matt Cutts blog post explaining terminology, an actual algorithm update seems to yield more changes, even if noticeable changes may not happen much. On the other hand, a data refresh is when data in an existing algorithm is refreshed. The resulting changes to search results is usually even less noticeable.
So, what sort of results can we expect to see from Penguin 2.0? Let’s take a look:
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