Archive for March, 2008

SES New York: Recap

Thursday, March 27th, 2008

The eZanga staff attended yet another Search Engine Strategies Expo (SES) in New York. With a busy booth as usual, the SES attendees stood in line to get their eZanga frog and meet the staff.

The new eZanga employees were able to experience their first trade show as a team. “Our team has been working great together, and I’m excited to see what’s in the future,” says Richard K. Kahn, eZanga’s CEO. The Company recently rose to number 16 on ranking.com’s most visited web portals earning them official bragging rights at SES.

Of course there was another eZanga giveaway. Congratulations to David Pfeffer with Crown Consulting Corporation! His business card was the lucky one drawn from the fishbowl winning him a new iPhone. However, no one left empty handed; we made sure everyone who entered took home a frog. But don’t worry if you haven’t won any giveaways, try your luck at one of New York’s hot dog vendors…if you have an extra eZanga frog to spare; you may get a nice discount! :)



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Press Release: eZanga.com Hires New Employees

Monday, March 17th, 2008

eZanga.com Hires New Employees

Middletown, DE (PRWEB) March 17, 2008 — www.eZanga.com [eZanga.com], a fast growing pay-per-click search engine, recently doubled their Account Management team and implemented a new Public Relations Manager. “We’ve been experiencing a lot of growth as a company, and it was definitely time to expand our staff. We hope to see the growth continue,” says Richard K. Kahn, eZanga’s CEO.

The Company recently took on four new Account Managers, and one Public Relations Manager. Kahn goes on to say, “the goal is to expand the Account Management department in order to be able to tend to clients exclusively from a customer service perspective.”

eZanga’s Account Managers are responsible for the marketing efforts of the Company, as well as managing clients’ pay-per-click advertising campaigns. Advertisers are given their own personal Account Manager to assist in creating the most efficient campaigns. The search engine was also in need of a Public Relations Manager to coordinate all announcements to the Media and handle all communications.

The new employees of eZanga.com, Inc. will be traveling to New York for the Search Engine Strategies Conference and Expo (SES) on March 18th and 19th. This event is one of the largest expos in the search industry, so be sure to attend and meet the new eZanga employees:

  • Rodney Bonnet, Account Manager
  • Tina Davis, Public Relations Manager
  • Ronald Hill, Account Manager
  • Ariq Sharif, Account Manager
  • Bill Tigani, Account Manager

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Search Engine Strategies Conference & Expo 2008

Friday, March 14th, 2008

The eZanga crew will be heading to New York City for the 2008 Search Engine Strategies Conference & Expo (SES) on March 18th and 19th. The event is specifically designed for search engines and search experts. We recently moved up the rank to number 18 on ranking.com’s most visited web portal, so this is definitely a “must-attend” for eZanga.com. As always, we will be one of the supporting exhibitors.

Make sure our booth is number one on your list of exhibitors to visit, and check out our famous frog pyramid and, of course, the fish bowl for the big giveaway. We will be giving away a free iPhone…so be sure you enter to win.

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Click Fraud Presentation Given by eZanga’s CEO at SMX

Wednesday, March 12th, 2008

eZanga’s CEO, Richard Kahn, exposes Click Fraud as the topic in his presentation at the 2008 Search Marketing Expo (SMX).

February 27, 2008, Richard Kahn, eZanga.com’s CEO, was recently selected to speak at the 2008 Search Marketing Expo (SMX) in Santa Clara, California. His discussion included various tactics to discover and eliminate click fraud from advertisers’ pay-per-click (PPC) campaigns.

In Kahn’s discussion, he revealed that “Click fraud is the practice of clicking on ads for the sole purpose of earning money directly and/or causing harm to another company’s advertising campaign.” With high levels of click fraud, the advertiser can be cheated out his or her PPC campaign due to these fraudulent clicks. Kahn went on to explain that all types of individuals are committing click fraud for various reasons such as earning fast money or simply just to knock down competition.

Kahn believes solutions for eliminating click fraud can be achieved if customers and search engines work together in spotting sources of traffic that do not convert well for their ad campaigns. These advertisers can also choose to target the geographical locations they want in order to be sure not to attract non-converting traffic. By taking advantage of performance tracking tools their search engines provide, it will help in optimizing ad campaigns.

Richard Kahn has been testing his theories of click fraud at eZanga.com, Inc., as owner of the search engine specializing in pay-per-click advertising. Kahn, along with his partner, Angel Pabon, eZanga’s COO, together have become experts in the field after they developed a fraud filtration system called Traffic Advisors. Kahn and Pabon officially launched the system on October 30, 2007, and noticed immediate results in detecting fraud.


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