Econsultancy.com posted a case study article featuring an interview with Bedco Mobility sales manager Tim Pelton, whose company called on eZanga to help increase its calls and leads through its online advertising services.

In the article written by Rebecca Lieb, Pelton described how the increasing reliance on search and online marketing forced the company to rethink its presence in print advertising, which it has been doing for close to a century.

As Pelton described, the partnership with eZanga proved to be a wise move for his business which saw a 135.5 percent increase in online leads in just four months.

“It was cheaper to do search ads just here in Baltimore. So we were doing that just for economy, but I was getting lots of new leads. My business was back to what it was several years ago when we were basically the only ones around. There’s a lot of people who do what we do now. At that point, we realized we should have targeted the DC area, so we started a new campaign for that region. We’re really seeing results from it. It was fairly immediate and it’s been very steady…What they’ve been doing has been working. We’ve seen a definite increase and a steady increase since we started the campaign.”

Tags: eZanga, online advertising, search engine marketing

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