There has been a great deal of attention focused on the search industry in recent weeks, with lots of activity being made by some of its top companies. Likewise, the subject of online advertising has become a hot topic on the internet, as the web continues to grow as the best outlet for businesses to get the word out about their products and services.

With all that’s been going on, eZanga.com founder and CEO Rich Kahn recently weighed in on two of the most talked about topics in the industry this week.

At Search Engine Watch, Kahn was one of many leading industry insiders to give a reaction to the big news of the search deal made between Microsoft and Yahoo and what it could mean in the long run.

“I believe Microsoft and Yahoo are going to have what it takes to slowly close the gap between their companies and Google,” he said.

Kahn also crafted a piece about the differences between SEO and SEM at Building43.com, lending his opinion on which marketing strategy is more effective in driving traffic to company sites.

The article, titled “SEO and SEM: Truth in Numbers” takes a careful look at both methods through extensive research before making a conclusion on which makes the better option for advertisers.

Tags: ezanga.com, Microsoft, msn, search engine marketing, SEO, yahoo

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