Archive for August, 2009

eZanga Makes Inc. 5000 for Second Straight Year

Monday, August 24th, 2009

For the second year in a row, eZanga has made the annual Inc. 5000 list which chronicles the 5000 fastest growing private companies in the country. Also for the second straight year, eZanga was ranked as Delaware’s fastest growing private company in the Advertising and Marketing industry.

With a growth of 375.7 percent, eZanga ranked at No. 774 on the list, checking in as the 16th-ranked company in metro areas consisting of Delaware, Pennsylvania, New Jersey and Maryland. eZanga was also the 73rd-ranked company in the advertising/marketing field in the country.

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eZanga Contextual Launch Spreads Throughout Web

Friday, August 21st, 2009

A press release documenting eZanga’s recent launch of its contextual advertising platform spread all over the internet in the past two weeks. As of Friday morning, the release was viewed 332 times in its entirety, while the headline was viewed nearly 2,000 times, according to Business Wire.

Notable outlets which ran the press release include; Wall Street Select, Digital Media Wire, Yahoo Finance, Market Watch and News & Observer.

Be sure to keep checking back here to get all the latest information and news on what’s going on with eZanga.

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eZanga’s Rich Kahn quoted in Infotech and Telecom News

Wednesday, August 19th, 2009

The August issue of Infotech and Telecom News features an article written by Phil Britt on new Microsoft search engine Bing’s potential impact on Google.

Titled “Bing Debut May Challenge Google’s Search Dominance”, the article discusses Google’s reaction to Bing’s launch as well as where the industry may go from here. eZanga CEO Rich Kahn was quoted in the piece, giving his take on what may lie ahead in the battle for search supremacy.

Infotech and Telecom News is a monthly newspaper which focuses on the social movement for market-based reform of the nations laws on information technology and telecommunications. The paper has a circulation of roughly 11,000 and has close to 68,200 visitors on its website monthly.

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eZanga at SES San Jose

Wednesday, August 12th, 2009

The eZanga.com team is out and about at the Search Engine Strategies Conference and Expo in San Jose, Ca.

The 11th annual event kicked off Monday and will last through Friday. eZanga is one of over 100 companies there to talk all things search marketing and optimization. You can follow what the eZanga crew is up to by getting on HopOnThis.com and checking out Jimmy Hoppa’s photo gallery. The gallery will be updated each day with all of the interesting events and happenings at SES San Jose.

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“Musical Frog”

Saturday, August 8th, 2009

The latest installment of Jimmy Hoppa’s Home Movies shows the eZanga mascot perfecting his string skills on the violin. As a reminder, you can view all of the animated clips on Jimmy Hoppa’s video gallery at HopOnThis.com.

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The Latest eZanga Offering: Contextual Advertising

Thursday, August 6th, 2009

News hit the internet on Wednesday that eZanga has rolled out its contextual advertising platform, adding to its many online services.

The article was picked up by many major industry outlets in short order, including Yahoo Finance, Earth Times and News Blaze. It details how the new service works and why eZanga’s integrated online marketing campaigns make a great option for advertisers. The article reads:

“eZanga’s contextual advertising technology uses geographic and demographic targeting, allowing advertisers to specify their target audiences based on their marketing goals. Using the system, advertisers are able to target text, graphics, rich media, pop under or interstitial ads with keywords, locations, time/day targets and channels of interest. eZanga offers pay-per-click, pay-per-view and pay-per-visit models for eZanga Contextual customers.”

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eZanga ‘Displays’ Presence in Online Advertising

Tuesday, August 4th, 2009

WebProNews featured eZanga CEO Rich Kahn in an article about the company’s recent foray in combining display advertising with search.

The article, “Search Ads Convert Better With Display”, gives Kahn the opportunity to discuss the many advertising services which eZanga provides, as well as why advertisers should turn to the company for all of its marketing needs:

“Our new eZanga Display product is not only another place to buy display on premium sites (Yahoo, LinkedIn, CNN.com, BusinessWeek, Facebook, etc) but also offers our customers some advanced optimizations,” he said. “We can optimize a campaign based on the phone calls we generate, online sales, leads or fill in forms. We are not here to focus on impressions or clicks (any network can do that) we are here to focus on conversions, both online and offline.”

The article goes on to examine the future of display advertising in difficult economic times and how eZanga has been able to maintain growth over the past year.

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eZanga in the News

Tuesday, August 4th, 2009

With the latest news on the search partnership between Yahoo and Microsoft hitting the web hard the last few days, the outlook on the industry’s landscape was due for a longer look.

The UK’s oldest Sunday newspaper, The Observer, decided to take a look at the present and future battle for Google’s top spot in search with an article titled ‘Rivals Strive to Top Google in Quest for ‘Perfect Search’.

eZanga CEO Rich Kahn chimes in the artcle with about the future of eZanga’s search and the industry in general.

The Observer, which gets 29 million visitors monthly, published the article Sunday. It was also picked up Monday by Buzzle.com, an aggregation news site which recieves 5 million visitors a month.

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eZanga prepares for SES in San Jose

Monday, August 3rd, 2009

The eZanga team is preparing for this year’s Search Engine Strategies Conference and Expo, which will take place August 10-14 in San Jose, Ca.

The 11th annual event will house over 100 companies and will also feature multiple workshops and over 70 speaking sessions that will cover a variety of industry-related topics including PPC management, keyword search and SEO.

Members of the eZanga staff will be all over the event, getting the word out about the many services eZanga provides. So make sure you come visit our booth and say “hello”!

More information about the event can be viewed at www.searchenginestrategies.com.

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