With the latest news on the search partnership between Yahoo and Microsoft hitting the web hard the last few days, the outlook on the industry’s landscape was due for a longer look.

The UK’s oldest Sunday newspaper, The Observer, decided to take a look at the present and future battle for Google’s top spot in search with an article titled ‘Rivals Strive to Top Google in Quest for ‘Perfect Search’.

eZanga CEO Rich Kahn chimes in the artcle with about the future of eZanga’s search and the industry in general.

The Observer, which gets 29 million visitors monthly, published the article Sunday. It was also picked up Monday by Buzzle.com, an aggregation news site which recieves 5 million visitors a month.

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