Archive for September, 2009

Enter to Win a PlayStation 3 and an iPod Touch At HopOnThis.com!

Thursday, September 17th, 2009

Our social networking site, HopOnThis.com, is currently running two raffle giveaways and you could be one or our winners!

If you have not already done so, all you need to do is sign up on HopOnThis.com and start earning points by uploading all of your favorite photos and videos as well as blogging, commenting and inviting your friends to join on.

This month, just one point gives you the opportunity to enter for a chance to win an iPod Touch. If you can get to 1,000 points, then you are eligible to enter to win a PlayStation 3! The winners will be drawn on September 30.

Remember, you can only win remarkable prizes like these by logging onto HopOnThis.com and staying active. So be sure to hop on today!

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Rich Kahn Lends Opinion to SEO vs. SEM Debate

Monday, September 14th, 2009

eZanga founder and CEO Rich Kahn is back in the news. Kahn once again joins the debate on which online marketing strategy gets the best results for businesses – SEO or SEM.

In an article published by Target Marketing Magazine Senior Editor Heather Fletcher, Kahn is one of three online advertising experts to lend his opinion to the often-debated topic.

From the article:

“”If you put up a campaign with search engine marketing, you can put up a bunch of tests, a bunch of different campaigns, test them all—and you can do that all in the first day,” Kahn says. As for the most obvious ranking aspects, he adds, SEM always ends up with the top rankings, no matter how high the SEO results are. And beyond that, paid search has access to more than Google.com. Google teams with other sites, so paid search customers also have access to those sites, Kahn says.”

Kahn goes on to talk about how personal experiences through eZanga help lend credence to this view, which you can read in the full article here.

The Targeting Marketing Magazine website garners close to 26,500 visitors monthly.

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eZanga Launches eZanga Display™

Thursday, September 3rd, 2009

eZanga announced this week that it will now include display advertising with its Search Engine Marketing capabilities by issuing a press release detailing how the service works and why it will be an effective tool for eZanga and its customers.

The release has so far been picked up by notable outlets such as Market Watch, Search Engine Watch, Earth Times and Forbes.com.

eZanga provides its eZanga Display customers with reports that detail budget used, number of impressions the campaign has secured, cost per thousand impressions (CPMs), number of unique visitors, and the geographical, contextual and demographic distribution of visitors.

“Research has shown that exposure to both search and display ads from the same advertiser results in a 22 percent increase for conversion rates over search alone,” said Richard K. Kahn, CEO of eZanga. “We launched eZanga Display in order to capitalize on both of these key Internet marketing channels to help our clients reach their bottom lines faster and more efficiently.”

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eZanga profiled in Las Vegas Review-Journal

Tuesday, September 1st, 2009

Al Gibes, a columnist for the Las Vegas Review-Journal, profiled eZanga and its many services in the August 29 edition of its newspaper and on its website.

For his column, ‘Online Guy’, Gibes interviewed eZanga CEO Richard Kahn to talk about the many things that have made the company successful over the years including how eZanga got its start in the industry six years ago.

Also mentioned is eZanga’s Traffic Advisors system and how it works to limit click fraud, as well as its venture into social networking with HopOnThis.com.

The Las Vegas Review-Journal has a print circulation of 668,000, while the website gathers about 360,000 visitors monthly.

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