eZanga announced this week that it will now include display advertising with its Search Engine Marketing capabilities by issuing a press release detailing how the service works and why it will be an effective tool for eZanga and its customers.

The release has so far been picked up by notable outlets such as Market Watch, Search Engine Watch, Earth Times and Forbes.com.

eZanga provides its eZanga Display customers with reports that detail budget used, number of impressions the campaign has secured, cost per thousand impressions (CPMs), number of unique visitors, and the geographical, contextual and demographic distribution of visitors.

“Research has shown that exposure to both search and display ads from the same advertiser results in a 22 percent increase for conversion rates over search alone,” said Richard K. Kahn, CEO of eZanga. “We launched eZanga Display in order to capitalize on both of these key Internet marketing channels to help our clients reach their bottom lines faster and more efficiently.”

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