Archive for October, 2009

Happy Halloween

Friday, October 30th, 2009

In accordance with the eZanga Core Values, it was necessary for our team to celebrate Halloween on October 30th and not only ‘Work Hard’ but ‘Play Hard and Eat Hard’ too!

eZanga.com held their annual Halloween Costume Contest and was also provided free lunch courtesy of the Executive Team for full costume participation and keeping with the Halloween spirit!

The Winners of the 2009 eZanga Halloween Costume Contest are:

Scariest: Jessica Brown, Office Manager as the ‘Grim Reaper’

Funniest: Anthony, Account Manager as ‘Redneck’

Weirdest: Tied between Matt Donahue, Account Manager as ‘Don King’ and Tim Vaillancourt, Account Manager, as ‘Santa’s Helper’

Most Creative: Shane Donnelly, Account Manager as ‘Frank the Tank’ from Old School

‘I Can’t Believe You Wore That to Work’: Tied between Tim Vaillancourt, Account Manager, as ‘Santa’s Helper’ and Derek Pehlman, Account Manager as ‘Elf’

Best Overall Costume: CEO, Rich Kahn and Director of Sales, Dan Zitofsky for ‘Harry and Lloyd’ from Dumb & Dumber

Check out all the costumes on our social network, HopOnThis.com in Jimmy Hoppa’s photo gallery. Also, visit our homepage to see Jimmy all dressed up!

eZanga.com would like to wish everyone a fun-filled and safe, Happy Halloween!

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PPC Search Survey Results Include eZanga

Thursday, October 22nd, 2009

PPC Hero, a web site devoted to all of the latest on pay-per-click advertising, recently conducted a survey looking to find the best second tier PPC search engines.

The survey asked over 100 users “Which second tier search engine produced the best results for you?” and eZanga.com turned up in the results, garnering 1 percent of the vote as one of just seven search engines named in the responses.

The report, which can be read here, also includes a chart depicting the results.

“To generate supplemental traffic, leads, and revenue, these search engines can be a useful resource (if managed and optimized properly),” it reads. “Also, diversifying your search marketing efforts can help stabilize your performance just in case you should incur any fluctuations in the “big 3.” And for certain advertisers, these search engines may even work just as well as Google (gasp!). This is some food for thought when creating a strategy to expand your PPC efforts beyond Google, Yahoo or MSN.”

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eZanga named a “Great Place to Work”

Tuesday, October 20th, 2009

The newest edition of Delaware Today Magazine features an article titles “Great Places to Work.” In it, the magazine highlights a number of ideal places in the First State to work for.

eZanga.com was one of the businesses featured and CFO Beth Kahn was happy to share some of the merits of working for eZanga.

“We’re in Middletown so there’s not a lot of restaurants around here,” she said. “So what we do is go to the store and I pick up things like soda, Twinkies and Hostess cupcakes. I usually get bagels for breakfast, and there are always snacks.”

“Of course, there are traditional benefits, too,” the article points out. “The company offers medical, dental, vision and supplemental insurance. There’s no limit on how much salespeople can earn. And the office is full of practical jokers. Workers may find their bikes have been festooned with streamers and flags or that their cubicles have been gift wrapped on their birthday. Best of all, commuters don’t fight Wilmington or Philadelphia traffic.”

You can read the full article at DelawareToday.com or if you are in the Delaware area, look for the November issue of the magazine at local newsstands.

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Search Ad Spending On The Rise

Monday, October 19th, 2009

Reports this week revealed that search advertising spending is steadily increasing in 2009, nearly matching the spending levels from a year ago.

Search marketing agencies such as Search Ignite and Efficient Frontier disclosed data that showed their clients’ spending had increased to between 5 and 10 percent from second quarter results. Year-over-year spending is still down nearly 5 percent, according to Efficient Frontier.

That trend has been witnessed at eZanga, where search spending has increased by 70 percent from last year.

The news brings a great deal of hope to the search marketing industry after the economic recession made an impact in spending over the last year. Reports from eWeekEurope, ClickZ and Advertising Age give some of the details about the recent rise in ad spending and what it could mean for the immediate future of search marketing as a promising fourth quarter begins.

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Is Multi-Platform Advertising The Way To Go?

Friday, October 9th, 2009

Online Advertising has become the go-to way to advertise in recent years. But some businesses may not be aware of just how many different ways they can reach customers on the web to promote their products and services. Not only that, some may not know which of those ways is the best way to get a better Return on Investment.

A new article at BizReport.com aims to show businesses that instead of choosing between SEM and Display advertising, it just might be beneficial to combine the two to get the necessary results. “Why you should consider a multi-platform approach” by Kristina Knight points out that the two work well together and eZanga CEO Rich Kahn was interviewed to help explain why:

“Display ads have always been high on branding but haven’t been high on conversions. Search has been high on conversions but not on branding. When you combine the two, they are very powerful,” Kahn said. “It all comes down to the budget of the customer.”

Read the article in its entirety at BizReport.com for more on what Kahn has to say about combining multiple advertising platforms and why it is a favorable option in a struggling economy.

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SMX East Photo Gallery Up At HopOnThis.com

Tuesday, October 6th, 2009

Yesterday kicked off the SMX East Expo in New York City. The eZanga team was hard at work setting things up this morning and has already been busy documenting the event with photos, which are only being posted on Jimmy Hoppa’s HopOnThis.com photos page.

Pictures will be added daily from the three day event so keep checking the SMX East 2009-10 gallery for a look at what the gang is getting into in the Big Apple.

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eZanga geared up for SMX East in NYC

Friday, October 2nd, 2009

Our eZanga team is ready to hit the road again, this time for the annual Search Engine Expo East event which will take place Oct. 5-7 in New York City at the Javits Convention Center.

During the three-day event, there will be over 60 sessions focusing on important search marketing topics as SEO, PPC, social media, local and mobile search. We will also be an exhibitor during the trade show on Oct. 5-6 with many other leading search engine marketing solution providers.

eZanga CEO Rich Kahn will be speaking during the event, giving a presentation about the pairing of SEM and display advertising titled “1 + 0 = 2”.

For more information on the SMX East event, visit the official website at http://searchmarketingexpo.com/east/.

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