PPC Hero, a web site devoted to all of the latest on pay-per-click advertising, recently conducted a survey looking to find the best second tier PPC search engines.

The survey asked over 100 users “Which second tier search engine produced the best results for you?” and eZanga.com turned up in the results, garnering 1 percent of the vote as one of just seven search engines named in the responses.

The report, which can be read here, also includes a chart depicting the results.

“To generate supplemental traffic, leads, and revenue, these search engines can be a useful resource (if managed and optimized properly),” it reads. “Also, diversifying your search marketing efforts can help stabilize your performance just in case you should incur any fluctuations in the “big 3.” And for certain advertisers, these search engines may even work just as well as Google (gasp!). This is some food for thought when creating a strategy to expand your PPC efforts beyond Google, Yahoo or MSN.”

Tags: eZanga, ezanga.com, PPC advertising, search engine marketing

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