Archive for February, 2010

eZanga Prepared to Go West for SMX Expo

Thursday, February 25th, 2010

The annual SMX West trade show and expo is right on the horizon and eZanga.com will once again be part of the festivities, this year held at the Santa Clara Convention Center. The eZanga team will hit the Golden State on March 2nd and 3rd for the expo and will be set up in booth 213. Anyone planning on attending the event should stop by the expo, which will run 9:45 a.m.-7 p.m on March 2 and 10 a.m. – 3 p.m. on March 3, to talk to our team about eZanga’s sales and publishing opportunities.

This year, SMX West will feature over 50 sessions on relevant industry topics such as SEO, PPC, social media, local and mobile search, real-time search and more. This event will feature a keynote speech from Microsoft CEO Steve Ballmer, while eZanga CEO Rich Kahn will give a presentation titled “How to Select the Right SEM Management Firm”. Kahn’s presentation will be held March 3 from 10:40-11 a.m. and will discuss what a business should consider when choosing a company to handle its Search Engine Marketing campaign.

For more information on the event including a schedule of events, go to http://searchmarketingexpo.com/west.

  

eZanga a part of search ‘Buzz’, changes in store for 2010

Monday, February 22nd, 2010

15 billion searches were performed in January according to the newest data from comScore, a 3 percent increase from December. With the search industry continuing to soar, websites like Digital Media Buzz are providing a platform for up-and-coming search engines like eZanga.com to get its name out.

In an article published Wednesday titled A Mind of its Own: Search Engine Technology Ever Pervasive, author James Zipadelli explores some of search’s technologies and what some companies are doing to try to stay ahead of the curve. eZanga CEO Rich Kahn talked about what his company has in store as it prepares to redesign its search engine in 2010.

“The redesign allows eZanga.com to “significantly increase the number of sources we pull information from, improve our relevancy algorithm so that our results will be more accurate to the queries performed by our users [and] designing new technologies, that are not used by any other search engine at present, that will improve how we display our results to users in a way that will be more useful to our users,” Kahn says.”

  

eZanga in the News

Wednesday, February 17th, 2010

A couple of eZanga’s own showed up on the world wide web this week. Once again, CEO Rich Kahn was quoted in an article on WebProNews.com about the rise of display advertising.

“Research has shown that exposure to both search and display ads from the same advertiser results in a 22 percent increase for conversion rates over search alone,” Rich Kahn, CEO of display ad provider eZanga told WebProNews.”

Frank Holland, who manages the satellite office in Connecticut, was featured in a gallery on the Stamford Advocate highlighting the Social Media Marketing for Small Businesses Expo & Conference which took place last week in Stamford, Conn.

As eZanga.com continues to make its presence felt in the industry, make sure to keep checking back with eZanga News for all the latest news, events and appearances.

  

eZanga’s ‘Performance’ Noted in Publication

Tuesday, February 9th, 2010

Revenue Performance, a magazine that features a sharp and in-depth look at the online marketing industry, featured one of eZanga’s own Account Managers, Shane Donnelly, in its most recent issue in an article titled “Seasonal Sunshine” by Susan Kuchinskas.

In the article, Donnelly lends his take on how search engines such as eZanga.com can be a helpful outlet for affiliates looking to capitalize on search engine marketing during the holiday season.

“(Major marketers) dominate the market and drive cost-per-click so high that affiliates can’t compete anymore, even for what they thought was an obscure keyword,” he said. “They have teams of people looking for those same obscure keywords. During the holidays, when you can’t afford the cost-per-click on Yahoo, Google or MSN, second-tier search engines are the place to go.”