Small Business Digest, a small business resource website, has published an informative article which features eZanga CEO Rich Kahn. The article is titled Search Engine Marketing: The Yellow Pages Of The 21st Century and includes five helpful tips from Kahn for small businesses looking to increase exposure through SEM.

He uses the article to describe why elements such as tools and reports, keyword selection and phone call tracking can be most important to the SEM campaign of a small business as well as why paid search is a must for small businesses.

Said Kahn, “Paid search puts a company’s advertisement directly in front of the right audience, rather than relying on the search engine itself to decide how a company should rank on the organic listing.”