Google Gets Brainy with New Gmail Smart Labels

Let’s face it. Sifting through email is sometimes usually always a chore. Well, provided you don’t lose access to your account. But that’s another story.

Today Google has launched a new tool to aid in the process of managing your inbox, called Smart Labels. The feature, found in Gmail Labs, is intended to complement the already functioning Priority Inbox that was put into effect last year. While that has no doubt improved inbox viewing, the folks at Gmail found it pertinent to take another step.

Smart Labels, activated in the Labs tab in Settings, automatically intercept and filter out certain incoming messages into three specific categories:

  • Bulk – Any kind of mass mailing, such as newsletters and non-spam promotional email
  • Notifications – Automated messages sent to you directly, like account statements, receipts and social network notifications
  • Forums – Email from group mailing lists

Of course, many people have by now adopted the use of the filters and labels already offered within Gmail. For those who have not managed to scale the learning curve to set those up (myself included), Smart Labels could be a great way to jump in. And even for those who feel they have things running the way they want, the Smart Labels can be manipulated to flow smoothly with current filters, assures Gmail Software Engineer Stanley Chen.

So whether Smart Labels are replacing your old organization system, becoming your first Gmail labels, or even something you have little need for, Google appears to haveĀ  cranked out a successful experiment in the Gmail Lab.

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