Continuing the inevitable trend of decreasing popularity for newspapers, internet news finally surpassed print news. According to the Project for Excellence in Journalism “State of the Media Report”, 40% of surveyed Americans read printed news three times a week. Moreover, because of the large scale accessibility and major increase of internet usage, 46% surveyed receive their news three times a week online.
Internet accessibility is key. From tablets to smartphones, this generation revolves around mobile gadgets that offer internet access. Because electronic tablet sales doubled from last year, and more smartphone users are using free news applications, online news passed newspaper readership.
Last year only 17% read news online. Now, 41% read national and international news on the web. As a result, newspaper agencies have taken a hit from the increased viewers on the Internet. Between 1,000 and 1,500 jobs were lost in the last year in the news industry because print media survives largely due to advertisement space. Businesses are also following suit and considering a better option to reach their target market: online advertising.
Due to the increased readership throughout the world-wide-web, online advertising increased 14% mounting to 25.8 billion dollars spent last year. Will newspaper agencies salvage this internet revolution in sight of their apparent losses? Surely they will but only if they incorporate themselves into as many news outlets as possible.