At this point, most of us have heard about Groupon, the website that promotes deals-of-the-day to localized markets around the world. Well now, Facebook (it’s surprising it took them this long) is about to horn in on the action through full-fledged promotion of its Deals service.
First announced last November, according to Computerworld, Facebook Deals began as an outlet for local businesses to offer deals to visitors of their company page. On Wednesday, however, Facebook kicked things up a notch. They have now launched a campaign promoting that users subscribe to Deals to receive updates about coupons, specials, etc. directly into their news feed. This eliminates the need to go to specific company pages to find the deals, and it allows greater visibility, especially since Facebook can manipulate the feed using EdgeRank, says Inside Facebook.
Initially, Deals will only be offered to subscribers in five test markets: Atlanta, Austin, Dallas, San Diego, and San Francisco. Facebook will likely expand the offers nationwide soon enough, unless the revamped Deals is a complete bust. But that won’t happen. The social network plans to turn this service into a major form of business, and as long as it can mesh the Deals in with news feeds without being invasive, that’s exactly what will happen. Groupon is definitely aware of this already, as they have an ad blitz prepared, says Mashable.
So yet again, Facebook is making strides to be your one-stop-shop while on the web. What will be next, Facebook tax preparation and filing?