Video game retail giant GameStop is making waves as their presence on Facebook has officially evolved into an online store.
At this point, GameStop has already established a vast dominion in the retail world. There are over 6,400 locations throughout the U.S. as of 2009. Plus, they boast two ever-growing e-commerce websites. Indeed, there is no shortage of ways to give GameStop your business, but now you can do it on Facebook, too.
Facebook has proven to be a hotbed of e-commerce activity as of late, with company Pages becoming more and more advanced. The need to leave the social network to complete other tasks is beginning to fade away, because things like online shopping are being integrated with relative efficiency.
In GameStop’s Facebook shop you can buy games (of course), as well as browse product videos, reviews, and ratings. You may also utilize the store locator, peruse product carousels, or pre-order games for in-store pickup. And it wouldn’t be Facebook without the ability to like and share products. Plus, to top off all that, fans can rack up reward points for making purchases through Facebook via a loyalty program, according to TechCrunch.
This isn’t the only big move GameStop has made lately. President Tony Bartel said in a recent interview with Gamasutra that the company may be looking to create their own tablet to compete directly with the technological sensation that is the iPad. And now that the iPad 2 is out, is a head-to-head with Apple really a sound strategy? The gaming industry’s digital presence is definitely expanding. Where will it take us next?