Kinect is adding interactive digital advertising to Xbox 360. Microsoft says the “natural user” interface ads, or NUads, can be used with voice and gesture control and will appear on the Xbox dashboard and in-game.
The ads on the dashboard can be accessed by hovering your hand over it.
For certain ads, there will be a message on the screen to say, “Xbox Tweet.” This will allow you to share the video on your Twitter by selecting “Tweet” with gesture control after the voice command.
Also, by saying, “Xbox More” during certain ads will enable users to receive further information about what’s being discussed in the ad. Gesture control allows the consumer to select “E-mail” and receive an e-mail instantly from that particular company. E-mail is just one example of the “Xbox More” feature given.
Another voice command, “Xbox Schedule,” will set reminders for you to watch a TV show, for example, straight to your phone.
In order to bring a local aspect to NUads, consumers can say, “Xbox Near Me.” This command will tell your Xbox to bring up a map of where you can find the nearest store or dealership that’s in the ad. The Bing search map also gives you the option of receiving directions via e-mail or text message right to your phone.
There is also a feature that allows users to vote on polls about things, such as movies, by a simple Wave of their hand.
All of these features become very handy for advertisers because it will extend their ads from the living room and Xbox Live to even more social networks, mobile phones, and PCs, while still staying in just a 30 second slot. Kinect is opening up huge doors for advertisers, offering a solution of how to bring an even closer connection to the consumer and the company.
Xbox is meshing together gaming, social networking, and entertainment to create an entire new experience for consumers. Let’s just hope the ads don’t become like commercials or spam for gamers and that they can only be viewed when selected.