Bob Lisbonne, CEO of Luminate—formerly known as Pixazza—has recently discussed their plans for new interactive images on websites. The idea seems like it’s going to change images on the internet forever—or at least that’s what they think!
Images can now have apps put on them. This means that when you scroll your mouse over a certain part of the image, a little box with extra information will come up. It will show where to buy products similar to the ones in the picture, Facebook and Twitter comments, fun facts, search suggestions, etc.
The images with these apps will have a Luminate icon in the corner, and will allow users to share the apps via e-mail, Twitter, and Facebook.
The good thing about these extra blurps is that they will be chosen by humans. This is a plus because the information is not chosen by a computer, therefore giving better, thoughtful results and more useful recommendations.
Lisbonne believes that in the future, if someone scrolls over an image and nothing pops up, they will be disappointed! People will expect the extra tabs to come up once they start to on the majority of images on the web. Luminate seems extremely confident that these interactive image apps on websites are going to be a huge success, and it’s easy to understand why. This opens up so many more doors for advertisers and companies, and a picture can now say a thousand more words!