It was only a week ago that Mark Zuckerberg announced his “frictionless sharing” concept at the F8 conference. The concept goes like this: Facebook is all about sharing, and the old ways of sharing on Facebook supposedly had too much “friction.” If you wanted to share an activity, you clicked ‘Share’ or were asked if you wanted to post something to your wall. With the new “frictionless sharing,” users don’t need to do anything, Facebook automatically shares activity with your friends. But this new concept has not been met with the best reactions.
The frictionless sharing combined with Facebook’s new partnership with Spotify means that every song a user listens to on Spotify is shown on their profile/Timeline. Every. single. song. So if you listen to music on Spotify all day long, you would be doing some serious sharing. Also, friends would see what your guilty pleasure music was, and how often you listened to it. Luckily, Spotify has released an update to its app that has a “Private Listening mode” that keeps what you’re listening to off of Facebook until you choose otherwise.
Other concerns about frictionless sharing has been brought to the Federal Trade Commission (FTC). In a joint letter, nine privacy groups including the ACLU have asked the FTC to look into Facebook’s practice of collecting data about users’ online activities while logged out of Facebook and automated sharing. In the letter, the groups said: “These changes in business practices give the company far greater ability to disclose the personal information of its users to its business partners than in the past. Options for users to preserve the privacy standards they have established have become confusing, impractical, and unfair.”
Do you want Facebook to automate sharing for you, or do you want to retain the ability to pick and choose what activity is posted?
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