A social media revolution seems to be happening all around us. But as companies are rushing to embrace social media, they frequently lose focus. Everyone says that your business needs to utilize social media more, but how many people tell you how? This post is part of a series on different ways you can use social media to interact with your customers.
A few days ago, we went over interacting on Facebook. Today, we’ll be looking at Twitter.
1. Participate in Twitter chats. - Participate in Twitter chats related to your industry, or start your own! Twitter chats are one of the best ways to build relationships and learn valuable lessons. If you have never participated in one before, do some research first. Since you should already be following important people and influencers in your industry, it shouldn’t be hard to find chats to participate in. I have found many chats by paying attention to which chats users I follow take part in. There are also a lot of other ways to find chats; you can just search or look at this list. You can also create a Twitter chat for your industry, a related industry, your customers, or anyone else. Holding a chat with your customers about your products can bring you closer to your customers.
2. Ask and answer questions. – This is just as simple as it sounds. People frequently turn to Twitter for help or advice. It is important that if anyone ever has a question about your company or products, they can count on a response. Keep an eye on not only mentions of you and your product, but also anything related. Answering questions about topics besides your own company will help establish credibility as a helpful source. Also, look at the questions your customers and followers are asking. If you know the answer to any of them, even if it’s not related, help them out.
3. Be personable. – Most importantly, be personable. Have fun with Twitter. It’s okay (even encouraged) to post casual thoughts on Twitter. Your followers need to know that there is a person behind the Twitter account. If a company’s whole social media presence is automated, followers will have no desire to interact. Fun, off-topic tweets are good ways to connect with customers beyond your product.
Other posts in this series:
- 3 Ways to Interact on Facebook
- 3 Ways to Interact on YouTube
- 3 Ways to Interact on LinkedIn
- 3 Ways to Interact on Tumblr
- 3 Ways to Interact on Google+