A social media revolution seems to be happening all around us. But as companies are rushing to embrace social media, they frequently lose focus. Everyone says that your business needs to utilize social media more, but how many people tell you how? This post is part of a series on different ways you can use social media to interact with your customers.
We have already talked about Facebook and Twitter, the most obvious social media platforms to utilize for business. But other social networks can be just as effective.
YouTube and other video hosting websites provide you with an environment different from other social networks. Here are some important things to do to develop your YouTube presence.
1. Organize your channel. – First things first: if your YouTube channel is not organized and set up strategically, you will not see results. Use playlists to sort your videos into groups, either by topic or by type of video. Also remember to use SEO for your channel. A lot of SEO practices can be transferred very easily over to YouTube search. Use keywords in your video titles and descriptions, and make sure to use tags. Lastly, make sure there are calls to action on your channel and in your videos. Do you want viewers to head over to your website, Facebook page, or Twitter feed after watching your videos? Then point them there.
2. Join/start conversations. – Just as with Facebook and Twitter, you cannot wait for someone to interact with you, you need to go searching for interaction. Find channels relevant to your industry/products and become friends with them. Just as with other social networks, you can friend users. You can also like videos and comment on them.
3. Create the right kind of content. – Similar to any other social network, your content must be specially catered to a certain medium. Do not just post advertisements, focus on more fun and casual content. Good ideas for content can be podcasts or webisodes, customer testimonials, ways for customers to make the most out of your products, and how-to/customer service videos.
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Other posts in this series:
- 3 Ways to Interact on Facebook
- 3 Ways to Interact on Twitter
- 3 Ways to Interact on LinkedIn
- 3 Ways to Interact on Tumblr
- 3 Ways to Interact on Google+
Tags: 3 ways to interact, how to, social media, social media marketing, YouTube
