A social media revolution seems to be happening all around us. But as companies are rushing to embrace social media, they frequently lose focus. Everyone says that your business needs to utilize social media more, but how many people tell you how? This post is part of a series on different ways you can use social media to interact with your customers.
LinkedIn is known as a great tool for developing your personal brand, but that’s not all its for! LinkedIn is also a great tool for businesses. As you develop your company’s presence on LinkedIn, here are three things you should be focusing on.
1. Complete your company profile. - If you haven’t already set up your company’s profile on LinkedIn, check out this guide because it’s something you should do as soon as possible. Your company profile should have a good description of your company, keywords, your logo, location, etc. It should be as complete as possible. In addition to this basic info about your company, you can also highlight products your company offers and even get recommendations from customers. You can even post status updates from your company’s page, up to 500 characters long. The updates support text as well as pictures, videos, and links.
2. Participate in groups. - Creating and joining LinkedIn groups is important to find people to connect with. Participating in groups, and especially creating your own, can give you lots of new leads. You should join groups related to your industry as well as regional groups as a way to connect with other businesses in your region. Also think about what sort of groups your target customer may join. Groups are a place to find new information and learn more, as well as to find new connections.
3. LinkedIn Answers. – Answers is a tool that not many people know about, making it even more valuable to those who do. Answering questions builds credibility and can also generate leads. You can even subscribe via RSS to questions from categories you have the most expertise in. Asking questions yourself can connect you to more experts. Social Media Examiner suggests that when answering questions, research the person asking the question and tie a personal response into your answer, suggest other places to go for more information, and invite them to connect for further discussion.
Other posts in this series:
- 3 Ways to Interact on Facebook
- 3 Ways to Interact on Twitter
- 3 Ways to Interact on YouTube
- 3 Ways to Interact on Tumblr
- 3 Ways to Interact on Google+
Tags: 3 ways to interact, how to, LinkedIn, social media, social media marketing
[...] 3 Ways to Interact – this is an ongoing blog series about how to use social media to get closer to your audience 3 Ways to Interact on Facebook 3 Ways to Interact on Twitter 3 Ways to Interact on YouTube 3 Ways to Interact on LinkedIn [...]