Here at eZanga, we love QR codes. But we don’t love ALL of them. As QR codes become more popular, more people are experimenting with using QR codes without researching them thoroughly enough. The result can be a code that cannot be scanned, or that people just don’t want to scan. One of the most important aspects of a QR code campaign is where you place the code. But even with good QR code placement there are other factors to keep in mind. Here are some of the places we like QR codes, and what to keep in mind when using them to avoid QR mistakes.
1. T-shirts - QR codes on t-shirts and other clothing allows the code to travel and can also be a great conversation starter. But keep in mind that wherever the code is, people will be staring and getting up close to scan it. Also remember that the code needs to lie flat to be scanned. If you print the code too big, it will adjust to the curves of your body instead of lying flat.
2. Storefronts - QR codes in storefront windows can also be a hit or miss. The great part about having a code near your place of business is that once the code has grabbed someone’s attention and spiked their interest in your business, it’s right there. These QR codes can be especially great for offering specials or coupons. But take a look at the picture below from Main Street in Newark, Delaware. The code is so large and high up that it cannot be scanned from the sidewalk below. For a QR scanner to read that code, the user must be standing in the middle of the street. Not good. There is also no call to action or even identification, so it’s not even clear if the code is for the business on the upper level (Brew Haha) or lower level (Grotto’s Pizza).
3. In print - The last place we’re going to talk about is in print, anywhere. The biggest mistake I see with QR codes in print advertisements is leading the user to a virtual version of the advertisement. They just took time out to scan a code, only to receive no new information at all. Offer up different information on the code’s landing page and take advantage of all of the multimedia at your hands.