UPS uses Twitter to help consumers on ‘National Return Day’
First there was Black Friday, then Cyber Monday and Small Business Saturday, and now there is National Return Day. That is what today, January 3rd, has been nicknamed. The National Retail Federation estimates that $46 billion in merchandise will be returned this holiday season and UPS estimates that over 500,000 packages will be returned today. This season they hired a social media expert to help consumers with the return process.
Today, at 1pm and 8pm EST (10am and 5pm PST), @UPS will be holding #HolidayReturns Twitter parties to “deliver a bit of sanity and some clever ideas to help take the hassle out of holiday returns.” Blogger Melissa Dawn Lierman (@TimeOutMom) will moderate while she and a team of panelists answer questions and give smart tips to make returns less stressful. There will also be prize giveaways with gift cards to The UPS Store and Zappos.
Howard Stern calls Twitter followers on New Years Eve
Radio host Howard Stern (@HowardStern) gave his followers a unique opportunity to speak to him personally on Saturday night:
Beth and I are drunk dialing. What’s your phone number.
— Howard Stern (@HowardStern) December 31, 2011
Stern and his wife followed through and called several of his followers over the next few hours. He would then tweet about who he spoke to or if his call went to voicemail. He also responded to tweets from a lot of the people he spoke to over the phone, and from the Twitter conversations it looks like some conversations actually got kind of deep and Stern really got to know his fans.
We just calledhe did not believe us Rt“@ChristinaBWho: @HowardStern My brother is your biggest fan! PLEASE call him??His name is Sean-
— Howard Stern (@HowardStern) December 31, 2011
Just called to hear about the cats. Got voicemail rt “@smbonneau: Btw, my wife and I adopted 2 adult cats cause if ur advice and love them!”
— Howard Stern (@HowardStern) January 1, 2012
By the way. Great speaking to so many of you. Amazing how great the conversations were. Really great.
— Howard Stern (@HowardStern) January 1, 2012
NBA launches Twitter account to defend bad calls
On Wednesday, December 28, Miami Heat played the Charlotte Bobcats. The Heat’s Dwyane Wade scored the game-winning shot to beat the Bobcats 96-95 with 2.9 seconds left in the game. Numerous critics accused Wade of traveling and the referees of missing it.
The NBA was not convinced. To defend the refs’ call, it has created a Twitter account, @NBAOfficials, to handle controversial calls. In its’ only tweet so far, the NBA defends the refs’ call on Wade.
Twitter down on New Years Eve morning
If you tried wishing your followers a happy New Year when you woke up on the morning of New Years’ Eve, you likely ran into some problems. Twitter was down for approximately 90 minutes Saturday morning, displaying the graphic to the left. Twitter did not give a reason, but apparently the outage coincided with the time 2012 began over in Japan. So many Japanese tweeters sent out celebratory tweets that they reached over 16,000 tweets per second.
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Tags: basketball, celebrities, sports, Twitter, twitter chats, Twitter Tuesday
