Twitter opens office in Detroit
Detroit, Michigan is going through a “tech renaissance” and Twitter is the latest to join the scene, opening their office there last Wednesday. The office will be based in the M@dison Building, a historic building shared by several tech startups and will be led by Greg Myrick.
The “Motor City” office will serve marketers and ad agencies in the region, including the automotive companies that are the reason behind the city’s nickname. Automotive companies such as General Motors have already worked with Twitter on Promoted Products campaigns.
Twitter sues five spammers
We all hate spam, especially on social media. As social networks get more popular they become targets for spammers. Twitter is now taking action by suing five of the most aggressive tool providers and spammers. In a blog post, Twitter explains:
“By shutting down tool providers, we will prevent other spammers from having these services at their disposal. Further, we hope the suit acts as a deterrent to other spammers, demonstrating the strength of our commitment to keep them off Twitter.”
In addition to the lawsuit, the engineering team also launched new anti-spam measures, such as using Twitter’s link shortening service (t.co) to analyze whether tweeted links could contain malicious content. But we need to do our part too. There are people that avoid tweeting about certain topics that tend to attract lots of spam, such as hot new tech products. Instead of (or in addition to) this, when you see a spammy tweet make sure to report it.
Big week for Instagram leaves app dominating Trending Topics
Last Tuesday, Instagram for Android was released. As a result, Instagram was a trending topic for days. Also trending was #TeamAndroid as Android users celebrated iPhone users having one less “exclusive” app. This resulted in one of the frequent Android vs. iPhone debates on Twitter.
Then yesterday, Instagram was acquired by Facebook, prompting hilarious tweets about the acquisition (more here). Mark Zuckerberg and Instagram both became Trending Topics, with Instagram still being the 7th most popular Trending Topic in the U.S.
Beyonce finally tweets
Although the verified @beyonce Twitter account has existed since 2009, no tweets had ever been sent from the account…until last Thursday. As part of a complete redesign of her digital presence, Beyonce sent her first tweet to announce her redesigned website. She also launched a blog on Tumblr, titled ‘I Am.’