This weeks’ Twitter Tuesday has a theme: entertainment! It wasn’t even intentional, but the past week saw three great uses of social media, specifically Twitter, involving music, movies, and television. We hope you enjoy it!
Pepsi’s “Live for Now” offers exclusives to followers
Pepsi’s latest campaign, “Live for Now,” has a huge social component, bringing exclusive content and deals to those following the @pepsi Twitter account and the #LiveforNow hashtag.
Throughout the week, Pepsi will tweet about new music and upcoming music festivals using the hashtag. Each week, the account will also tweet out codes for free music credits through Amazon’s MP3 store.
But Pepsi will also be offering unique content on their enhanced brand page. Pepsi will be creating a weekly video series called “Live for Now Music” which will be based off of the top trending artists and music from throughout the week. Twitter’s Advertising Blog states that it’s the first time a partner will be using real-time data to develop original programming.
Lastly, Pepsi will be holding pop-up concerts throughout the summer with Twitter at the center of the action. The concerts will feature artists with large Twitter followings, will be first announced on Twitter, and streamed live on their brand page.
MTV introduces new Movie Awards category with Twitter-only voting
Last Sunday night the MTV Movie Awards aired, an award ceremony based on voting. Usually, voting for all the categories is conducted on MTV’s website. But this year, one category winner was decided completely based on tweets.
While going from category to category on the page for the awards, the Best Hero category had a landing page different from the rest.
Each nominee (Harry Potter from Harry Potter and the Deathly Hollows Part 2, Katniss Everdeen from The Hunger Games, Captain America from Captain America: The First Avenger, Thor from Thor, and Jenko from 21 Jump Street) was given their own voting hashtag.
The landing page also had the “MTV Tweet Tracker” keeping track of how many votes each nominee had. That way, voters could see if they needed to send out a few more tweets for their favorite hero. The winner of the golden popcorn trophy was Harry Potter.
Miss USA goes social
The MTV Movie Awards weren’t the only competition to get social on Sunday night. The Miss USA pageant doesn’t have a huge online component, but fans can vote for their favorite contestant and the winner automatically gets a spot in the semifinals. But even without voting via Twitter they have incorporated the social network in a large way.
Leading up to the competition, fans could submit questions for the interview portion of the competition via the hashtag #AskMissUSA. The producers will select one of the questions to be one of the five questions asked to the five semifinalists during the interview portion of the competition. NBC will also show real-time tweets on the screen during the swimsuit and evening gown portions of the show.
That wraps up this week’s Twitter Tuesday! Did you tweet about the MTV Movie Awards or Miss USA? Are you following @pepsi for great music this summer? Let us know!
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Tags: Entertainment, music, social advertising, social media, tv, Twitter, Twitter Tuesday
