The Bell Harbor International Conference Center in Seattle, Washington is swarming with exceptionally knowledgeable internet marketers at SMX Advanced 2012 this week.
Hosted by Third Door Media (the company behind Search Engine Land), SMX Advanced is a condensed two day event designed to fuse the networks of the brightest minds in the industry. With an emphasis on building relationships, jam-packed sessions incorporate enlightening workshops with familiar moderators and distinguished keynote speakers. The event focuses on four major themes: SEO, paid search, mobile and an advanced blend of marketing strategies titled “Hardcore”. Popular sessions highlight the best tactics and tools for PPC, remarketing, analytics and the integration of search and social. The packed workshops and engaging networking events have created a buzzing excitement on live blogs, Twitter, Facebook and even Google+! eZanga marketers are participating in the enthusiasm, attending the sold out sessions and utilizing the event’s Twitter hashtag, #SMX.
The most talked about keynote has been the “You & A” with Google’s web spam team leader, Matt Cutts. Moderated by Search Engine Land’s Danny Sullivan, the audience had the ability to ask Matt questions about hot topics such as the latest Penguin updates, the Knowledge Graph, the War on Spam and Google Plus. Read Matt McGee’s live blog of the entire session here.
Stay tuned for more updates on SMX Advanced 2012 in Seattle, Washington!