Twitter Tuesday this week has a M.V.P – #Sports
Sports fans are flocking to Twitter for real time updates by sponsors, players, fans, brands and sports enthusiasts. These recent events scored high this week.
#Sports Stories: Highest Scores
Twitter aired it’s first television commercial Sunday, June 10th at the 2012 Pocono 400 NASCAR race. In a 15 second spot, driver Brad Keselowski (@Keselowski) is track side in his car taking a photo with his iPhone.
See what he sees.
@Keselowski is an avid Twitter user, often tweeting during the races. In February, he tweeted updates and videos following an explosion and fire during a race. He gained over 100,000 followers in less than 2 hours. Six additional NASCAR themed commercials were played on Sunday. The 15 second commercials promoted Twitter’s new hashtag pages.
Twitter.com/#NASCAR
Consumers can visit hashtag pages to get real-time updates in one location. Twitter’s official blog tells readers that the “combination of algorithms and curation will surface the most interesting tweets to bring you closer to all of the action”
Hashtag Battle: #VoteReds vs #VoteTigers
While players were competing on the baseball field, fans were battling on Twitter. The Cincinnati Reds and the Oklahoma Tigers showed their sportsmanship on and off the field this past weekend. The contest began Noon on Friday and tags were to be counted Sunday following the game. The losing team’s fans agreed to support the winning team during the All Star Voting, starting Monday, June 11th. This included changing their avatar and re-tweeting messages to support the opposing team. The MLB supported this venture, promoting voting for the 83rd All Star Game in Kansas City on July 10th.
The winner on the field? The Oklahoma Tigers. The hashtag winner? #VoteReds
#Sports Assists
2012 NBA Finals: @KingJames vs @KDTrey
Have you been watching the play offs? What about the activity between Miami Heat’s Lebron James (@KingJames) and Oklahoma City Thunder’s Kevin Durant (@KDTrey) on Twitter? The NBA has made social media a major communication channel with fans. A good move, the NBA was the first sports league to reach 5 million followers on Twitter. The NBA playoffs have been proof that Twitter is an effective platform to interact with consumers. PeopleBrowser created a NBA Finals Twitter match up based on mentions and followers during the playoffs. The official Twitter blog compiles an all star roster called Courtside Tweets for each game. The starting lineup includes ex-players, coaches, athletes, celebrities and super-fans and should be followed for real-time updates and the best Twitter commentary.
US Open: June 2012
Golfer Peter Jacobsen (@JakeTrout) teams up with Lexus (@Lexus) to answer fan questions via the #LexusGolf hashtag. Live tweeting with event hashtags is on the rise. Brian Smith, Lexus Vice President of Marketing says ” The hashtag creates a virtual meeting place for our golf enthusiasts to share their love of the game while giving them the chance to interact with one of golf’s most dynamic players.”
That wraps up our Twitter Tuesday for this week! We want to hear from you! Which athlete would you give the MVP for Twitter updates to? Which teams do you follow for real-time updates?
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Tags: promoted products, social advertising, social media, sports, Twitter Tuesday
