This week’s Twitter Tuesday takes brands global!
The esteemed Cannes Lions 59th International Festival of Creativity was held in Cannes, France last week. The six day festival showcases the renowned Lion Awards, stylish networking events and seminars led by famous industry leaders. Intended to ignite inspiration and reward creativity excellence, the conference brings together over 11,000 advertising professionals from 90 countries. Among the ideal audience, the event hashtag made a valuable impression:
- 11,000 Creative Professionals + #CannesLion Event Hashtag = 61 Million Impressions
- 103,389 #CannesLion mentions
- 17,232 tweets per day
- 3,000 tweets per hour
- 5,000 pictures were tweeted
Promoted Tweets Expanding to 50 Countries
The #CannesLion festival was the perfect platform to present the expansion of Twitter’s Promoted Products. Brands have had overwhelming success increasing customer engagement with Promoted Tweet campaigns in the United States, United Kingdom and Japan that other countries are enthusiastic about the Promoted Products. Executives announced that Promoted Products would soon be available to advertisers in 50 countries. Key markets include Latin America, Brazil, Germany, France, Italy, Spain and the Netherlands.
At Twitter, our goal is to reach every person on the planet. We are also working to serve advertising needs around the world. @TwitterAds
Promoted Tweets are ideal for brands that want to engage with customers in real-time. They are not part of a separate advertising platform. The tweets are organic; they start as regular tweets, surface with appropriate search results and appear with relevant Trending Topics. Brands have the ability to pin Promoted Tweets on the top of their profile page or selected search results.
Marketers can measure click through rates in the form of “retweets” or “favorited tweets”. Promoted Tweets are beneficial when building brands, running campaigns, launching a product or holding an event. The immediate interaction is what keeps brands intrigued. Burberry had phenomenal success at a fashion show by tweeting pictures of the models before they entered the runway. H&M added #beckhamforhm to their Superbowl commercials. Procter and Gamble took advantage of a Daytona 500 crash and fire – Tide was used to clean up the wreck so they tweeted photos of the process and asked fans to think of captions. Burberry, H&M and Procter and Gamble were able to capture fans attention instantaneously and sustain interest by extending the conversation.
Twitter Launches 2nd Hashtag Page: twitter.com/#Euro2012
Twitter introduced the first Hashtag page earlier this month, twitter.com/#NASCAR. The objective of the Hashtag page is
Visit Twitter’s 2nd Official Hashtag Page here: twitter.com/#Euro2012to focus on content curation with a blend of set algorithms and manual editing. Twitter stated that fans would be able to tune into the “best and most relevant tweets from commentators, broadcasters, journalists, players, former players and others”. The #NASCAR page has been a success. Twitter opted to roll out the second Hashtag Page for EURO 2012, the European Championship for national football (or soccer) teams organized by the UEFA. Fans will be able to tune into the Hashtag Page this Friday for the first quarterfinal match between Germany and Greece.
Do you use Twitter for your small business? Would you consider using a Hashtag Page or Promoted Tweet for a product launch or event?