Facebook has been invited to NBC’s 2012 Olympics broadcasting party. The attendee list is small – Google, NBC and Facebook. The social network partnership adds exclusivity to the event by creating a go to spot for trending information and real-time updates for the events. Fans who “like” the 2012 Olympic Facebook Page gain access to its newest data tool, Talk Meter.
The “Talk Meter” will be introduced via Facebook to track the specific sports and athletes Facebookers are talking about. According to The New York Times, Facebook’s user population has grown from 100 million to 900 million since 2008, the year of the Beijing Summer Games. The “Talk Meter,” will give NBC a sizeable insight into the amount of coverage it should provide for each events. The conversations that occur on Facebook will steer the selections for NBC’s online streaming coverage.
The TV Network and the Social Network announced their partnership this past Wednesday. Shortly after, NBC announced that it has launched two “NBC Olympics On The Go” apps for the iPhone, iPad, iPod touch and for some Android gadgets. The apps, NBC Olympics Live Extra and NBC Olympics will provide live streaming coverage of the Games, which will now give Apple and Android device users even more ways to tune into the predicted 3,500 hours of coverage.
As a consumer – do you think that NBC, Google and Facebook should join ranks with another channel to enhance the viewer experience? Will you tune into Talk Meter?
Like what you’ve read? Click here to subscribe to this blog!
Tags: 2012 Summer Olympics, Facebook, Google, mobile apps, NBC, second screen, social media
[...] made the official Twitter hashtag for the games ‘#London2012.’ NBC and Facebook have created Talk Meter, a tool accessed by “liking” the NBC Olympics fan page that allows users to track the sports [...]