There’s a joke that goes something this: Question: Where’s the best place to hide a dead body? Answer: On page 2 of search results.
And while we certainly don’t recommend killing anyone, we do recommend trying to avoid page 2 of search results. As you can see in this infographic, 75% of Google searchers never click past the first page. So if you want people to find your website on Google, you want to do all that you can to get your website onto the prime real estate that is the first page of a search engine.
The process of increasing your ranking in search engines is known as search engine optimization, or SEO. This infographic explains in simple terms how search engine optimization works. If you’re unfamiliar with SEO, this infographic will help you grasp the basics so you can go on to improve your website’s rankings the right way!