Online marketing involves way more than it first seems. A successful search engine marketer thinks beyond the search engine results page. A social media marketer needs to think about what happens after the tweet. An email marketer must look past the email newsletter. The best advertisement, social post, or email in the history of the Internet can still fail to produce results. This is because getting a user to click on that linked content is only the first step of a process. If the link leads to something different than what the copy said it would, or if the website looks like it hasn’t been updated since 2002, the user will lose interest quickly.
After the actual content, such as a search engine advertisement, comes the process of reeling the customer in. That starts with the landing page: where the user ends up after clicking the link in your post, email, or ad. This infographic from Hall Internet Marketing contains practices for landing page optimization that you should adopt today.