This post is part of the weekly ‘Mobile Monday‘ series on news, ideas, and strategies in the world of mobile devices.
GetGlue just released a new version of their iPad app that embraces two huge trends: social TV and personalizing curation. The “Foursquare for entertainment” app is heading in a similar direction as Foursquare itself: de-emphasizing check-ins and shifting towards discovery. The new GetGlue iPad app, dubbed GetGlue HD, aims to become a personalized TV guide with bonus second-screen content.
A personalized guide
The new guide is a personalized list/calendar of shows, movies, and sports “you already like and watch.” The programs shown are based off of what you have already liked and checked in to, so even though check-ins aren’t the main focus of the app anymore, they will improve the personalization of your guide.
For primetime TV viewing, new episodes are emphasized over reruns. There are also notifications for season premieres and finales, and special events such as award shows. Over the weekend, the guide will show recommendations for movies in theaters. Sports fans can check schedules and stats for their favorite teams. An interesting addition is that it also recommends content from streaming services like Netflix and Amazon.
A second screen experience
I always enjoyed using the GetGlue discussion stream as a second screen while watching shows, but with the iPad update it goes so far beyond check-in comments. It pulls in content from other sites, such as Twitter, YouTube, and TV Fanatic. Content I’ve noticed so far has included tweets from a TV show’s official account, episode sneak peeks from YouTube, and episode reviews from TV Fanatic. This is all brought together into a single screen. For those who love socializing their television viewing, this eliminates the need to watch TV with 10 tabs open in their browser: one for looking at tweets about the show, one for the show’s GetGlue stream, etc.
My thoughts on the update
While I do like the look and feel of GetGlue HD, I think it focuses way too much on TV. The movie and sports recommendations are somewhat hidden behind an ‘Explore’ menu, while the guide on the app “home page” is solely TV listing. I do really like that you can choose your cable provider so that the channel something is playing on also shows up in the guide.
What really disappoints me is that you can’t check-in to books, music, games, or topics in GetGlue HD. It seems to me that they are taking away these options, since their website says that GetGlue HD is “Coming soon to iPhone, Android, and web.” There are already personalized TV guide apps, such as Boxfish and Zeebox. And there are other ways to check-in to entertainment, like Goodreads for books and Viggle for television.
To me, what made GetGlue so great was that it was a hub for all entertainment. I thought the next big step for GetGlue would be integration with apps like Hulu, Spotify, and Kindle. Most of these entertainment apps have options to ‘Share’ what you’re watching, listening to, or reading. I saw GetGlue as the Foursquare of entertainment, and similar to how you can share to Foursquare from apps like Instagram, I want to be able to ‘Share to GetGlue.’ It looks like if that ever happens, it will only be from TV streaming apps.