It’s no secret that Internet users go to Twitter to share and look for information. News travels fast in a social media world, and not just big news like earthquakes and celebrity deaths. Many Twitter users will share any web content they find interesting, from helpful blog posts to funny YouTube videos to Instagram-ed pictures of food.
It’s important for businesses to understand what types of content Twitter users like to share. When creating a content strategy, you need to know what content will be likely be successful. You want your fans and followers to be interested enough to retweet or like your latest post, so you need to be on top of what the latest content trends are so that you’ll know what your online community will find interesting.
For example, right now we are all about visual content. The recent explosions of visual networks like Pinterest and Instagram prove that pictures engage. While Instagram-ing pictures of food or pinning craft directions may not be relevant to your brand, it’s still important to know what your online community wants so that you can figure out how to give it to them.
This infographic shows what people tweet. Where can your brand’s content fit into these charts?