We now live in a digital era where most people can’t bear the thought of being apart from a computer, which is why people love to keep their smartphones within arms reach at all times. At this point, you can do almost anything on your phone, from checking your email to using an app to order a pizza and track its progress to your front door. Some people keep their entire life organized and in order using their phones.
This infographic from Neolane tracks the progress of the mobile application and shows you how you can best leverage your audience’s interest in mobile apps.
Some brands have taken advantage of the public’s love of apps, releasing their own branded apps. Branded mobile apps are a way to give your user information or entertainment and having them connect this experience with your brand name. And the user can take this experience with them anywhere.
However, a successful mobile marketing strategy depends on its audience, platform, and dozens of other factors. People use mobile apps differently when their using their smartphone on the go versus at home with their tablet. You need to think about when and where people will use your app, what will keep them coming back to it, and how your brand fits into the experience.
Take a look at the infographic to learn how to advance your mobile marketing strategy with an app.