You have news. Big news. Maybe it’s a great promotion, or a special event. Whatever it is, you want your customers to know about it. You can’t take a chance and assume that all of your customers regularly check your website, or that your Facebook updates and tweets won’t get lost in their overflowing social feeds. So what do you do? Break out your email marketing skills.
An email sent out to your contact list seems like the best option. But still, we are in an era of email overload. To ensure that your big news or monthly newsletter is seen by as many of your customers as possible, you need to do a little strategic planning. You want to send the email at the right time, on the right day, and make the subject appealing enough for your customers to want to know what’s inside.
This infographic from email marketing and list management service Mailer Mailer can help you make sure your news is read. They have shared important statistics about emails sent through their service, including open rate and click rate. Would you have guessed that emails sent at midnight actually have high open rates? If not, it’s a good thing you’ve found this infographic!