Hopefully, regular readers of our blog know that we believe in the power of the Internet to level the playing field between big brands and small businesses.
It doesn’t matter as much if a store has one location or one thousand, the store with better content on Facebook will have a higher engagement rate. The online advertisements with better keywords and optimization will have a higher click-through rate.
Online marketing and social media makes it easier for small businesses to thrive and reach more people, making it possible to compete with big businesses even though their budgets are vastly different.
This infographic shows how small businesses compete, and even have some advantages over, larger companies. For example, small businesses can:
- Maintain an online presence – Be active on social networks, but do not try to be everywhere. Find out where your customers spend the most time, and put a lot of effort into your presence on a few social networks. Once you’ve established a presence on one or two, branch out to others. But remember, be where your customers are.
- Focus on inbound marketing instead of outbound marketing – Attract users to your website through methods such as search engine optimization (SEO), pay per click advertising, social media marketing, blogging, sending out e-newsletters, etc.
- Realize the importance of customer relations – Big brands frequently have so many customers that they don’t bother paying attention to each individual customer. You can get ahead by paying attention to everyone, and making them feel important. Social media makes it easy to reach out to your customers and engage with them.
- Seek funding – Look for grants and other forms of funding; you don’t have to go it alone!
- Adapt quickly – You have an advantage here because when it’s time for something to change, it take a big business time to roll out that change or implement it throughout the entire company. You are more agile and can adapt more quickly.