Well folks, summer’s officially over and for students, school is back in swing. Though we may no longer be students, a lot of us still look at fall as a beginning. Beginning of a new season, beginning of a new year, beginning of whatever you want.
On the eZanga blog, fall is going to be the beginning of a new feature at the end of every month. We know how much can go on in just 30 days in the world of marketing. To quote Ferris Bueller, “If you don’t stop and look around once in a while, you could miss it.”
We don’t want you to miss anything important, even if it means that we need to look around for you. That’s why, at the end of every month, we’re going to a put together a list of posts and news on the web we feel you should know about. The first section will be biased, as it’s going to be a few of the most popular posts on our blog that month (though not necessarily published that month). The second part is going to be news from around the web that we feel you need to know.
Resources from the eZanga blog:
- 5 SEO Strategies Every Company Needs to Master [Infographic] – This awesome infographic from Act-On looks at 5 activities that should be staples of any SEO strategy. From on-page optimization tactics like using microdata, to Google Authorship (more on that below), to the overall design of the site, this infographic breaks down where to focus your SEO if you can’t work on it all.
- 3 Tools for Better Twitter List Management – This “oldie but goodie” from the spring was part of our short series on Twitter lists. Twitter lists are great tools to organize your network, but Twitter doesn’t make it easy to manage them. It takes a lot of clicks to view a lists’ feed, and don’t even get me started on creating and managing large lists. Luckily, there are a lot of third-party tools that make it all easier. This post looks at three of our favorites.
- 5 Marketing Tools That Won’t Break the Budget - For small business marketers, getting more money for tools like social media dashboards can be a struggle. Few marketers are aware of how many of the best tools in the industry have “freemium” models. This means that they have both free and paid versions, with the free version usually offering the most basic services. Here you’ll find five of our favorite free tools.
- Google Authorship 101 - As search becomes more social and true anonymity on the web gets harder and harder to find, it’s time to embrace your identity and work on your personal brand. One way to do this is to set up Google Authorship on content you create so it’s attributed to you in Google search results. This post goes over what Authorship is, what it isn’t, and ways to set it up.
- Optimize Your Facebook Cover Photo for Conversions - A few months ago, Facebook removed one of the biggest restrictions for the cover photos on brand pages by allowing calls to action to be included in them. You can now use your cover photo to advertise or promote any of your products, promotions, or events. But just sticking “sign up for our newsletter” on your cover photo won’t actually make people do it. Instead, follow the best practices listed in this post.
Important marketing news from around the web:
- Instagram Plans to Introduce Ads Within the Next Year - When you’re asked to name social networks that are completely ad-free, your list will probably be short. Well, it’s going to get even shorter. Ever since Facebook acquired Instagram over a year ago, they’ve been talking about monetizing it but remained vague on the details and timeline. Now, they’re saying we’ll probably see ads within the next year.
- Pinterest to Experiment with Promoted Pins – Instagram’s not the only social network ditching the ad-free model. Pinterest also announced plans to introduce promoted content. Their blog post on the topic emphasizes the fact that their ads will not disrupt your experience, as they’ll be tasteful, relevant, transparent, and improved based on your feedback. They’re going to start experimenting with promoted pins from a small group of “select businesses.”
- Google to Encrypt All Keyword Searches: Say Goodbye to Keyword Data - If you’ve taken a look at your website’s analytics at all in the past two years, you’ve probably noticed that you’ve had less and less access to keyword data for your organic search traffic. This is because Google wasn’t passing along the search terms for searchers logged into their Google accounts. Now it’s going to start blocking all keyword data. HubSpot goes into more details on this, as well as what it means for marketers.
- Facebook’s Edgerank Update: Shape Up or Ship Out – If you recall, when Facebook last updated its EdgeRank algorithm, they also promised to give us more insight on how it worked. So far, they’ve been making good on this promise. This post on the Vocus blog explains how the algorithm is going to encourage high-quality content, what that means, and how to make sure your posts will be seen.
- All About the New Google “Hummingbird” Algorithm – When it comes to Google animal terminology, we were given one more to add to our vocabulary last week. Google introduced a brand new algorithm (as opposed to algorithm updates like Penguin and Panda), although they say it’s been live for about a month already. This FAQ from Search Engine Land has everything you may want to know about the new algorithm, whether you’re an SEO or just a concerned website owner.
Did we miss anything? What do you consider the biggest marketing news of the month? Share the news in the comments.