When you hear about online marketing and advertising, it’s easy to think about something that’s relatively new. It’s hard to believe that AOL first popped up 25 years ago. And that’s not even where it began.
The first online ad is considered to be a mass email that was sent back in 1978. It’s now also considered the first spam email, but still. It goes to show how deep the roots of online marketing are.
Our CEO, Rich Kahn, has been in the trenches of it since 1993. He’s seen countless evolutions and survived them all. It would be kinda selfish not to share what he’s learned, right?