Rumors are circulating about a huge buyout of the popular navigation app, Waze. Which company supposedly has plans to acquire Waze to strengthen their mobile offerings? Facebook, of course.
The two companies are already in cahoots as partners, but Facebook may want more; and more is what they’d have to pay. Waze has been in acquisition talks for months and is said to be valued at a staggering $800 million to $1 billion.
Neither company would comment on the rumors, but we all know Facebook doesn’t back down when they set their sights on something. Do you recall back in 2012 when Facebook bought the photo-sharing app Instagram for $1 billion? Or the facial recognition specialist Face.com for an upward $50 million?
There’s no question about it: Facebook has been exasperating all their efforts in its mobile business. As of March 31, 2013 there are 751 million monthly active mobile users on Facebook, an increase of 54% year-over-year. Their desktop business only experienced an increase of 23% year-over-year.
To gain a better understanding of Facebook’s intentions with Waze, let’s review the features that set Waze apart from other navigating apps and devices: