Archive for the ‘Our News’ Category

Help eZanga.com in the Social Madness Competition

Tuesday, June 4th, 2013

ezanga.com social madness competition Hey friends! We and the M.O.T. Big Ball Marathon need your help! eZanga is currently participating in the Philadelphia Business Journal’s Social Madness competition.

Social Madness pits social companies against each other, measuring each company’s engagement across several social networks. The winners get to choose a charity for the Business Journal to donate $10,000 to. If eZanga wins, we’ve selected a local charitable event, the Middletown/Odessa/Townsend Big Ball Marathon, as our charity.

About the M.O.T. Big Ball Marathon:

The Big Ball Marathon raises money to assist individuals, families in need, charities and organizations in the Middletown/Odessa/Townsend (M.O.T.) area of Delaware. The actual event is a 24-hour softball marathon scheduled this year for Labor Day weekend. It’s raised over half a million dollars in the past fifteen years, and hopes to raise $60,000 this year. If we can get them $10,000 from the Philadelphia Business Journal, they’ll be able to make a huge dent in that goal!

How you can help:

The contest’s scoring is based on voting and social engagement. So you can help us (and the Big Ball Marathon!) by:

  • Voting for eZanga once a day by going to the Philadelphia-area Social Madness page, clicking on the ‘Medium’ category, and voting for us. Remember, you can go back and vote again every day!

We’ll even make it easy for you:

Here are some prewritten posts you can share to help eZanga and the M.O.T. Big Ball. You can also help spread the word by telling your friends offline or through email!

Twitter posts (Just click “Tweet this”):

  • Help @eZangaInc and the M.O.T. Big Ball by voting for them in the “Medium” category for #SocialMadness http://bit.ly/13CLTB5 #netDE (Tweet this)
  • I just voted for @eZangaInc in the “Medium” #SocialMadness category. You should, too! http://bit.ly/13CLTB5 (Tweet this)
  • Delaware’s own @eZangaInc needs your help! Talk to them on social this month to help them win #SocialMadness http://bit.ly/19FvPTH #netDE (Tweet this)
  • It’s #SocialMadness time and @eZangaInc needs your help! Find out how you can support them here: http://bit.ly/19FvPTH (Tweet this)

Facebook posts (Just click “Share this”)

  • Vote for eZanga in Social Madness! Help eZanga.com support the M.O.T. Big Ball Marathon by voting for them every day in the “Medium” category of the Philadelphia Business Journal’s Social Madness competition! (Share this)
  • Want to help the M.O.T. Big Ball Marathon get $10,000?  Don’t forget to vote for eZanga.com in the “Medium” category of the Philadelphia Business Journal’s Social Madness competition! You can go back and vote every day! (Share this)
  • Help eZanga.com in the Philadelphia Business Journal’s Social Madness competition by liking, sharing, and commenting on their posts all month! (Share this)
  • Interact with eZanga.com on Facebook, Twitter, and LinkedIn all month to help them in the Philadelphia Business Journal’s Social Madness competition! (Share this)

The first round goes from now until June 17. We’ll be sure to keep you all updated if we make it through to the next round!

By Brittany Berger

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Insights from ad:tech San Francisco Day 2 Opening Keynote

Wednesday, April 10th, 2013

We’re back for Day 2 of ad:tech San Francisco! We had a great time yesterday, and are looking forward to another great day today. Today’s opening keynote was given by the SVP of Advertising at Google, Susan Wojcicki. Her presentation went through the importance of advertising to the internet. She described what digital advertising was in the past, what it is now, and five elements of the future of digital advertising.

Towards the end of the keynote, she was joined by Google’s Vice President of Display Advertising, Neal Mohan. They did a short Q&A, which included a question about Google’s relationship with agencies and how beneficial that relationship can now be.

Once again, we put together a Storify of tweets of our favorite insights from the presentation. For more about our ad:tech experience, you can follow @eZangaInc on Twitter.

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Insights from ad:tech San Francisco Day 1 Opening Keynote

Tuesday, April 9th, 2013

Insights from #adtechSF Day 1 Opening Keynote

Key takeaways from the Day 1 keynote at ad:tech San Francisco, by Tim Armstrong, CEO of AOL.

Storified by eZanga.com· Wed, Apr 10 2013 10:36:52

It’s that time of year again…we’re on the left coast for ad:tech San Francisco! As those who know us have realized, ad:tech is one of our favorite trade shows, so much so that we go to the shows on both coasts every year. Going to SXSW last month was something different, and definitely proved to be successful, but nothing compares to going back to your trade show roots.

The opening day keynote featured AOL CEO Tim Armstrong. The keynote discussed everything from mobile continuing to boom to how to build a successful tech company, to Star Wars and Willy Wonka! Of course, big data was mentioned, since we’re at a digital conference and we all love data. Some of the newer hot topics were content marketing, native advertising, and “live” advertising. Tim talked about how these methods are changing advertising and the way marketing and media companies function.

For some of the insights from Tim’s keynote, read on for a Storify of our favorite tweets from the keynote. For more insights and info about our visit to ad:tech San Francisco, follow @eZangaInc on Twitter.

25% of PC owners will not replace once it becomes unusable. Proof that mobile is taking over #adtechsfRAPP
Does AOL still matter in the @adtech ecosystem? Tim Armstrong #adtechSF Keynote http://mobilefomo.com/2013/04/aol-matter-adtech-ecosystem-tim-armstrong-adtechsf-keynote/Ben Roodman
Brian from #adtechsf: 25% of PC users will not renew…more moving to mobile devices. Plays well into #aoln cross platform wheelhouse.Brad Thompson
Even the family dog is now digital. #AdTech #adtechSF #wfduaberlind
Insights at #adtechsf. http://pic.twitter.com/pKklY9otzOHarish Goli
One if my fav speakers onstage at #adtech bradberens at #adtechsf http://instagram.com/p/X4-doDPF0v/Mark Silva
"The road goes on forever and the party never ends." #adtechSF #adtech #digitalmedia26 Dot Two
"Set a bold course, build a great team of superstars….that’s @timarmstrongaol" #adtechSFeZanga.com
RAISING THE BAR for digital advertising, #Aol CEO @timarmstrongaol kickoffs #adtechsf http://pic.twitter.com/yOkq5PwkktAOL Networks
Standing room only at AOL CEO Tim Armstrong’s keynote at #adtechSF! Huge day for #AOLN pic.twitter.com/NpLvnE2adPKatie Cowling
"http://Advertising.com is one of the best comebacks in advertising history". Wise words from Tim Armstrong! #adtechsf #aolnJacqueline Carr
.@timarmstrongaol comapres the evolution of advertising today to wall street 10-15 years ago in terms of programmatic trading #adtechsfBhavishya Kanjhan
Star Wars clip in @timarmstrongaol’s presentation. #win #adtechsfKristin Lenander
AOL CEO Tim Armstrong @adtech SF #adtechsf Tech will "compress" ad value chain. Better ROI for advertisers, more $ for pubs.Adam Sewall
How do you get access to all the data? You want all the data built into the ad systems. #adtechsfCasie Gillette
A lot of the video ad dollars are coming from display, not moving from TV #adtechsfCJ Bruce
In today’s digital ecosystem less than $.45 of every $1 makes it from advertiser to publisher per Tim Armstrong #wfdu #adtechsfJim Mansfield
You know you’ve got a solid deck when both Star Wars and Willy Wonka are featured #adtechSF #adtech26 Dot Two
When it comes to publishing, you need front end innovation, but have the backend infrastructure to support it. #adtechSFMacala Wright
Less than 45 cents of every $1 makes it from advertiser to publisher — Tim Armstrong #adtechsf #aolShawn Aguilar
For offline advertising- With the post office shutting down on Sat, imagine the Internet shutting down for 15% of the time. #adtechsfCasie Gillette
#adtechsf brand equity is connected to programmatic and human creativity, connecting tech and people is the resonatorRory Mitchell Foster
"Advertising is becoming commoditized and the innovation needs to happen on the front end" Tim Armstrong #AdTechSFMichael Mish
Online targeting should focus on increasing brand equity, programmatic is the bridge: via Tim Armstrong of AOL. #adtechSFMacala Wright
Advertising is becoming commoditized and the innovation needs to happen on the front end — Tim Armstrong #adtechsf #aolShawn Aguilar
CES by the numbers via AOL’s Tim Armstrong #adtech #adtechsf pic.twitter.com/Wa95vhWdjmRYSE
We must switch our message not just by time of day, but also by device — Tim Armstrong #adtechsf #aolShawn Aguilar
No marketer can manually structure data. Programmatic aligns to contextual relevance = automation. #adtechSF pic.twitter.com/eEQuRjB3yhMacala Wright
Mega trend coming: live advertising that is content driven. Tim Armstrong #adtechSF coupled with great targeting gives mobile great shotChris Boggs
The future is live advertising that’s content driven #adtechsfHERO
The brain power behind brilliant digital content is moving into offline content. Amazon, Google, AOL, all investing. #adtechSFMacala Wright
Connecting the right story to the right person, through strategic targeting, is where the magic happens. #adtechsf26 Dot Two
You need powerful content management systems w/ social infrastructure behind it. @SeeeYo @BumeBox has done that with #feedthebeat #adtechSFMacala Wright
AOL has heavily invested heavily behind video content. They need mass scale platforms that fit human need. #adtechSFMacala Wright
With video, consumers like it cross screen and advertisers like it cross screen #mobile #adtechsfCasie Gillette
#Mobile cul-de-sac: people get caught up on one product in one area…issue in product development #adtechSFeZanga.com
Don’t get caught in mobile cul du sacs, your gonna have to evaluate every platform/entry point. #adtechSFMacala Wright
We are invested in building mass scale platforms that meet human needs — Tim on Strong #AdTechSF #AolShawn Aguilar
#adtechsf great quote by @timarmstronaol " many times standing in the shadow of a giant gives you massive opportunity"Sagar Shetty

Taking Our Safari to SXSW

Friday, March 8th, 2013

eZanga at SXSWIn case you didn’t gather as much from our several SXSW blog posts over the past month, we’re heading to Austin, TX for the SXSW Trade Show tomorrow! We could not be more excited to be attending this show for the first time. It’s arguably the biggest and most important trade show for our industry, and also attracts professionals from a lot of other industries, as well.

We’ll be exhibiting among familiar faces, like Blekko, Onward Search, and Getty Images. But what we’re really looking forward to is being surrounded by different companies from other industries, including household names like Chevrolet, The New York Times, and Post-it.

We recognize that it’s important to have a network comprised of different types of people, and also recognize that opposites attract! Sometimes the most beneficial networking happens when you feel out of your element. We think we’ll fit in well, but the point still fits!

As always, we will be bringing Jimmy Hoppa’s safari to our trade show booth at the Austin Convention Center, and collecting business cards for a raffle on the last day of the trade show. This time, we’ll be giving away and iPad Mini.

We’ll be there from Sunday, March 10, through Tuesday, March 12 from 11 a.m. – 6 pm. and on Wednesday, March 13 from 11 a.m. – 4 p.m. When you enter the raffle, be sure to ask our team when the giveaway will be taking place on Wednesday.

Stop by booth #444 to introduce yourself, meet the team, grab some freebies, and experience the jungle! Tune in to our Twitter feed and Facebook page for updates and photos from the festival.

More SXSW posts:

By Brittany Berger

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Key Takeaways from ad:tech New York

Tuesday, November 13th, 2012

Key Takeaways from ad:tech New York

While we’ve already talked about eZanga.com’s experience in the exhibition hall, we were also able to learn a lot from reading the tweets from people over at the conference. Here are some of our favorite 140-character-or-less lessons from ad:tech.

Storified by eZanga.com · Tue, Nov 13 2012 05:44:35

Advertising may sometimes get a bad rep, but as many industries right now, it’s evolving. Many speakers has tips for companies that don’t want to get left behind.
Opening keynote reinforces why creativity in #advertising is key for outstanding media campaign. Think outside the box. #adtechny #adtechnyCasale Media
We talk about the superbowl ads we love. People don’t hate advertising they hate bad advertising @FredWilson #adtechNY http://ow.ly/f6lKVallvoices
“The great debate of this year will be how you measure display advertising…" http://Brand.net’s Jim Parkinson #adtechnyBrand.net
“The great debate of this year will be how you measure display advertising…" http://Brand.net’s Jim Parkinson #adtechnyBrand.net
"If you’re a startup in the highly competitive ad industry, don’t give up!" ~ AOL’s Tim Armstrong (@timarmstrongaol) #adtech #adtechnyJason Fell
In social, pictures and video are huge. If you haven’t already, it’s time to get serious about your visual strategy.
Is your brand visual enough? Studies are showing that visual interaction drives purchases. #adtechNY http://ow.ly/f5gpsallvoices
Brands need to become more visual. Learn how from these great examples. #adtechNY via @allvoices http://ow.ly/f6xJWallvoices
Scott Epstein, @Tout CMO, talks about the effects of social video on all social spaces #adtechNY http://ow.ly/f8hIuallvoices
YouTube tip: have good metadata, good thumbnails. Oh, and good content. #adtechNYJim Sturdivant
It’s no longer enough to be on social media, you need to be strategic and measure your efforts.
Social should guide your customers to the next stage of their journey. #adtechNYJennifer Callahan
Facebook likes are the click that keeps on giving – one click provides awareness and engagement #adtechnyStacey Lewis
40% of all time on Facebook is on the Newsfeed, illustrating the importance of creating stories/content to appear in the Newsfeed. #adtechNYbcf
Without scale, social is just a hobby! #adtechNYHussein Freijeh
What roles do your media channels have in ur brand network? Different channels = different roles YouTube vs. Pinterest vs. Tumblr #adtechnyMelanie Nichols
Learn how to move from creating a social campaign to having your audience campaign for you #adtechNY http://ow.ly/f6NIzallvoices
Mobile is everywhere, literally.
Stop thinking about mobile as mobile. It’s not about a mobile plan but its a search or social or website plan for a mobile world #adtechNYMatt Reid
Digital and mobile platforms should all offer these elements: Choice, location, price/shop and sharing. #adtechny http://pic.twitter.com/pqu7ePvoDeirdre Ingpen
70% mobile searches result in a call to a business or in visit. #adtechnyHugo Campodónico
Mobile is personal, always on, always with you. Mobile marketing is reaching the right person at the right place at the right time #adtechNYJoe Tertel
Great insights on mobile marketing…it’s not just about location context is king #adtechNYKy Cunningham
There was also a lot of discussion on big data:
"Future isn’t mass marketing. It’s combining data &analytics with personalization" Alfredo Gangotena #adtechNY http://ow.ly/f7N5Nallvoices
“Data has a very short shelf life. As the world gets smarter that shelf life gets shorter.” http://Brand.net’s Jim Parkinson #adtechnyBrand.net
"Big Data" is major theme of #adtechNY @kslmediaBradley May
Miscellaneous nuggets of wisdom:
The "HIT" factor – humanity, imagination, and truth – @f3cooper #adtechNYeZanga.com
"The more personalized brands can make their customer experience, the more profitable they will be." ~ Stephanie Fierman #adtech #adtechnyJason Fell
When doing search marketing, you want to be Tom Hanks, not Gary Bussey. #adtechny http://yfrog.com/h0o7khgcjJenn Wallis

eZanga’s ad:tech New York Safari

Friday, November 9th, 2012

ad:tech New York

eZanga.com just got back from ad:tech in New York City. In addition to having a booth in the exhibition hall, we also launched our new advertising platform and our CEO, Rich Kahn, spoke at the Search Marketing Masters session.

Storified by eZanga.com · Fri, Nov 09 2012 08:52:09

Ad:Tech New York, Here We Come! | News | eZanga.comWe may have just gotten back from three trade shows in the past week, but we’re already gearing up for the next one! ad:Tech New York is …
Ready for @adtech! Stop by booth #1425 to experience the jungle, plus enter to win an iPad #adtechNY http://pic.twitter.com/S42RTrGceZanga.com
Our team left Delaware bright and early (well, it was actually still dark) on Wednesday. We normally only send about 4 team members to trade shows, but ad:tech is so awesome that we had 14 people there on Wednesday, and two more met them on Thursday!
There’s a lot of us at ad:tech New York! ExcuseFacebook

Day 1 was all about networking in the exhibition hall:

Welcome to the Jungle Booth @adtech #adtechny @angel_l_pabon, Anthony, @jimmyhoppa, @ezangaeli, @train610 (@ eZanga) http://4sq.com/RVH3YIcatrinasharp
ad:tech New York – Good view of the booth and …Facebook
ad:tech – Jimmy looking down at all the fun!Facebook
Our jungle themed booth and freebies were a HUGE hit!
Aby Thomas liked that we “immortalized” our mascot in the form of stress balls:
Shout outs continue for @Zenya @eZangaInc @iStock: you’ve been featured in booths to check out at #adtechny: http://ow.ly/f7Hgk (2/2)Aby Sam Thomas
Crawling ad:tech New York for impressive (sometimes tangible) takeawaysAs the first day of ad:tech New York came to a close with the Networking Pub Crawl, attendees weaved their way through the various exhibi…
So did Aerospike! They even included us in their “best schwag” Twitter contest!
#beatschwag contest @adtech entry#3 mascot frog @jimmyhoppa @ezangainc Hit us back with your votes!#adtechNYaerospikedb
Stephanie Weaver recognized us as one of the best booths in her article on making an impact at trade shows: 
Best Booths at ad:tech and the Importance of Crowd Attraction – http://tinyurl.com/cvppndc – #ezanga via @allvoicesStephanie Weaver
Best booths at ad:tech and the importance of crowd attractionAt a trade show, companies are competing to win the attention of the crowd and draw more traffic to their booth. While some booths rely o…
We just got back from #AdTech in NYC, and our company was recognized as one of the best booths at the show :) http://lnkd.in/K7SFUvRichard Kahn

Day 2 was even more exciting!

Our CEO, Rich Kahn, was a speaker on the Search Marketing Masters panel…
ad:tech – Mish Fletcher presenting the Search …Facebook
ad:tech Search Marketing MastersFacebook
[pic]Marketing masters theater presentation from @eZangaInc #adtech #adtechny http://pic.twitter.com/CikUdvZEHighwinds
And spoke about our brand new advertising platform, AdPad:
eZanga.com Launches New Online Advertising Platform at ad:tech New YorkeZanga.com, a search engine and online advertising company, will be exhibiting and launching its new advertising platform at the ad:tech …
At the end of the day, we collected all of the business cards people had dropped off throughout the trade show to pick a winner for the iPad giveaway.
People crowding around for the iPad giveawayFacebook
Owners Beth and Rich reached in to pull a winning card:
ad:tech iPad giveawayFacebook
And Al Caplan of HTC Global Services went home with a new third-generation iPad!
ad:tech iPad Winner – Congratulations Al!Facebook
We weren’t the only ones giving away gadgets, our Account Manager Matt won a new laptop from LocalSEOGrader.org!
ad:tech – Matt won a laptop from …Facebook

It was a great time going on “safari” at ad:tech! Jimmy Hoppa can’t wait to go back!

See you on our next safari!Facebook

Halloween at eZanga

Wednesday, October 31st, 2012

ezanga halloweenHappy Halloween, everyone! True to our “Work hard, play hard, eat hard,” motto, Halloween is a big deal here! We also had 3 new employees starting today, so they got to experience the eZanga culture right away! In addition to our traditional new employee breakfast, we had a mini-Halloween party at lunch.

We love any excuse to pull a prank, so the cubicle house was toiled paper-ed and a cubicle was frogged!

We also all wore costumes, some of which were weeks in the making! Our annual Halloween Costume Contest was held again, with employees voting on their favorite costumes for certain categories. The winners were (drumroll please):

“I Can’t Believe They Showed Up to Work Like That” – Kevin Murray as a pirate

Funniest Costume – David Gail as one half of LMFAO

Totally In Character – Dominic Catalfamo as Luigi

Most Original/Creative – Angela Ringgold as “Every Boy’s Hero”

Best Fits Their Personality – Brittany Berger as “SunDrop Girl”

Creepiest Costume – Matt Donahue as a masked robber

“I’d Click That” – Joe Rodichok as a Reno 911 cop

For pictures of everyone’s costumes and some of our tricks and treats, check out our Halloween Facebook album! What did you dress up as this year?

Ad:Tech New York, Here We Come!

Friday, October 19th, 2012

ad:tech new yorkWe may have just gotten back from three trade shows in the past week, but we’re already gearing up for the next one! ad:Tech New York is less than three weeks away (on November 7 & 8 ) and this time, there’s even more to prepare for.

ad:tech is an international digital marketing and technology conference with 9 shows spreading across 7 countries. It’s the only conference and exhibition that “spans the full ecosystem of advertising and technology that moves business forward and changes the role of digital marketers everywhere.”

This conference is even more exciting for us because our CEO, Rich Kahn, is going to be speaking at the Search Marketing Masters session! The session is a continuation of two other sessions at the conference: “Search: 5 Things You Need to Know Right Now” and “Advanced Search Marketing: Can Local, Social, SEM & SEO All Work Together?” Rich will be joining speakers from 7search.com, adMarketplace, Didit, LookSmart, Trada, and Zenya.

As usual, we will be bringing the eZanga Jungle to ad:tech – we’ll be at booth #1425. Networking is our favorite part of trade shows and conferences, whether it’s on the exhibition floor or at outside networking events, like ad:tech’s Pub Crawl. If this sounds awesome, it’s not too late to sign up! We have a few complimentary passes to the expo hall and keynote, so email us if you want one!

On the last day, we will also be giving away an iPad! You can enter anytime by dropping your business card into the drawing, but you have to be there at the time of the drawing to win. It will be on Thursday, November 8.

Lastly, we have some very big and exciting news that we’ll be announcing at ad:tech! If you’re curious, just be patient! We’re trying to be mysterious and build anticipation here. To find out more, stop by our booth at the trade show, or stay tuned to @eZangaInc on Twitter and our Facebook page. As soon as we make the announcement, we’ll let our social networks know as well! We can’t wait to fill you in.

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October Trade Shows – Vegas and the Big Apple

Tuesday, October 9th, 2012

October Trade ShowsAnother month, another round of trade shows for Jimmy Hoppa, our team, and the eZanga jungle booth! This month, we have three going on in the same week, in two of the best cities in the country: Las Vegas and New York City. It’s going to be great!

From October 13-16, we will be at Direct Marketing Association’s DMA 2012 at Mandalay Bay in Las Vegas. DMA is a global event for real-time marketers that focuses on data, customer engagement, and accountable marketing. Thought leaders and innovators will talk about topics ranging from optimizing content to social media to analytics.

Speakers and keynotes include industry leaders such as David Fischer, Vice President of Business and Marketing Partnerships at Facebook; Chris Anderson, Editor-in-Chief of Wired Magazine; and John Hunter, Executive Vice President of Customer Fulfillment Services at QVC. At DMA 2012, eZanga will be at Booth #375 and giving away an iPad at the end of the show!

On October 17, the eZanga team members that were at DMA 2012 will be walking the exhibition hall at PubCon, which is also in Las Vegas. PubCon is the premier new media and optimization conference and is over a decade old. It’s name originally came from celebratory pub gatherings, but has shifted in recent years. But even though the “Pub” in PubCon now focuses more on Web publishing, the conference has maintained the pub gathering experience. I’m sure our team in Vegas will have a lot of fun and meet great people.

Also on October 17, members of our new small business division will be at the New York Business Expo and Conference. This conference is the largest B2B conference, trade show, and networking event for budding business owners and entrepreneurs in the Northeast. It’s main focus is providing opportunities and education to small and mid-sized businesses so that they can grow. At New York Expo, eZanga will be at Booth #527 and is going to give away a $100 gift card.

Like always, we will posting pictures to our Facebook page and tweeting all the best tips from the conferences. If you’re going to be there too, let us know either in the comments or on Twitter by tweeting to @eZangaInc!

#ProgrammerDay

Thursday, September 13th, 2012

Yesterday was a special day for some of the eZanga.com team members: Programmer Day. Programmer Day is an international professional holiday to celebrate programmers and thank them for the work that they do. In 2009, it even became an officially recognized national holiday in Russia.

Programmer Day is celebrated on the 256th day of every year. This is usually September 13, but was celebrated on September 12 this year because it’s a leap year. It’s celebrated on the 256th day of the year because…

“A byte can have 256 possible values, bytes are very important to programmers. Not because they are required for programs to work, but because the payroll system and Krispy Kreme doughnut cash registers require them.”

Programmer’s celebrate in lots of ways – from meetups and parties to spending even more time programming than usual. Of course, this can all be seen by taking a look at the #programmerday hashtag on Twitter.

We’ve already picked out some of our favorite tweets, from memes and jokes to programming tips and pictures of binary keyboards, and everything in between, and put them in a Storify!

Did you do anything for Programmer Day yesterday? I’m sure our IT Department (aka the Geek Pad) did!