eZanga founder and CEO Rich Kahn is back in the news. Kahn once again joins the debate on which online marketing strategy gets the best results for businesses - SEO or SEM.

In an article published by Target Marketing Magazine Senior Editor Heather Fletcher, Kahn is one of three online advertising experts to lend his opinion to the often-debated topic.

From the article:

“”If you put up a campaign with search engine marketing, you can put up a bunch of tests, a bunch of different campaigns, test them all—and you can do that all in the first day,” Kahn says. As for the most obvious ranking aspects, he adds, SEM always ends up with the top rankings, no matter how high the SEO results are. And beyond that, paid search has access to more than Google.com. Google teams with other sites, so paid search customers also have access to those sites, Kahn says.”

Kahn goes on to talk about how personal experiences through eZanga help lend credence to this view, which you can read in the full article here.

The Targeting Marketing Magazine website garners close to 26,500 visitors monthly.

eZanga announced this week that it will now include display advertising with its Search Engine Marketing capabilities by issuing a press release detailing how the service works and why it will be an effective tool for eZanga and its customers.

The release has so far been picked up by notable outlets such as Market Watch, Search Engine Watch, Earth Times and Forbes.com.

eZanga provides its eZanga Display customers with reports that detail budget used, number of impressions the campaign has secured, cost per thousand impressions (CPMs), number of unique visitors, and the geographical, contextual and demographic distribution of visitors.

“Research has shown that exposure to both search and display ads from the same advertiser results in a 22 percent increase for conversion rates over search alone,” said Richard K. Kahn, CEO of eZanga. “We launched eZanga Display in order to capitalize on both of these key Internet marketing channels to help our clients reach their bottom lines faster and more efficiently.”

Al Gibes, a columnist for the Las Vegas Review-Journal, profiled eZanga and its many services in the August 29 edition of its newspaper and on its website.

For his column, ‘Online Guy’, Gibes interviewed eZanga CEO Richard Kahn to talk about the many things that have made the company successful over the years including how eZanga got its start in the industry six years ago.

Also mentioned is eZanga’s Traffic Advisors system and how it works to limit click fraud, as well as its venture into social networking with HopOnThis.com.

The Las Vegas Review-Journal has a print circulation of 668,000, while the website gathers about 360,000 visitors monthly.

For the second year in a row, eZanga has made the annual Inc. 5000 list which chronicles the 5000 fastest growing private companies in the country. Also for the second straight year, eZanga was ranked as Delaware’s fastest growing private company in the Advertising and Marketing industry.

With a growth of 375.7 percent, eZanga ranked at No. 774 on the list, checking in as the 16th-ranked company in metro areas consisting of Delaware, Pennsylvania, New Jersey and Maryland. eZanga was also the 73rd-ranked company in the advertising/marketing field in the country.

A press release documenting eZanga’s recent launch of its contextual advertising platform spread all over the internet in the past two weeks. As of Friday morning, the release was viewed 332 times in its entirety, while the headline was viewed nearly 2,000 times, according to Business Wire.

Notable outlets which ran the press release include; Wall Street Select, Digital Media Wire, Yahoo Finance, Market Watch and News & Observer.

Be sure to keep checking back here to get all the latest information and news on what’s going on with eZanga.

The August issue of Infotech and Telecom News features an article written by Phil Britt on new Microsoft search engine Bing’s potential impact on Google.

Titled “Bing Debut May Challenge Google’s Search Dominance”, the article discusses Google’s reaction to Bing’s launch as well as where the industry may go from here. eZanga CEO Rich Kahn was quoted in the piece, giving his take on what may lie ahead in the battle for search supremacy.

Infotech and Telecom News is a monthly newspaper which focuses on the social movement for market-based reform of the nations laws on information technology and telecommunications. The paper has a circulation of roughly 11,000 and has close to 68,200 visitors on its website monthly.

The latest installment of Jimmy Hoppa’s Home Movies shows the eZanga mascot perfecting his string skills on the violin. As a reminder, you can view all of the animated clips on Jimmy Hoppa’s video gallery at HopOnThis.com.

News hit the internet on Wednesday that eZanga has rolled out its contextual advertising platform, adding to its many online services.

The article was picked up by many major industry outlets in short order, including Yahoo Finance, Earth Times and News Blaze. It details how the new service works and why eZanga’s integrated online marketing campaigns make a great option for advertisers. The article reads:

“eZanga’s contextual advertising technology uses geographic and demographic targeting, allowing advertisers to specify their target audiences based on their marketing goals. Using the system, advertisers are able to target text, graphics, rich media, pop under or interstitial ads with keywords, locations, time/day targets and channels of interest. eZanga offers pay-per-click, pay-per-view and pay-per-visit models for eZanga Contextual customers.”

WebProNews featured eZanga CEO Rich Kahn in an article about the company’s recent foray in combining display advertising with search.

The article, “Search Ads Convert Better With Display”, gives Kahn the opportunity to discuss the many advertising services which eZanga provides, as well as why advertisers should turn to the company for all of its marketing needs:

“Our new eZanga Display product is not only another place to buy display on premium sites (Yahoo, LinkedIn, CNN.com, BusinessWeek, Facebook, etc) but also offers our customers some advanced optimizations,” he said. “We can optimize a campaign based on the phone calls we generate, online sales, leads or fill in forms. We are not here to focus on impressions or clicks (any network can do that) we are here to focus on conversions, both online and offline.”

The article goes on to examine the future of display advertising in difficult economic times and how eZanga has been able to maintain growth over the past year.

With the latest news on the search partnership between Yahoo and Microsoft hitting the web hard the last few days, the outlook on the industry’s landscape was due for a longer look.

The UK’s oldest Sunday newspaper, The Observer, decided to take a look at the present and future battle for Google’s top spot in search with an article titled ‘Rivals Strive to Top Google in Quest for ‘Perfect Search’.

eZanga CEO Rich Kahn chimes in the artcle with about the future of eZanga’s search and the industry in general.

The Observer, which gets 29 million visitors monthly, published the article Sunday. It was also picked up Monday by Buzzle.com, an aggregation news site which recieves 5 million visitors a month.