Archive for the ‘Our News’ Category

eZanga Hits SES New York 2011

Monday, March 21st, 2011

The eZanga.com team will be set up and ready to go at this year’s Search Engine Strategies conference and expo in New York City. The event will be held at The Hilton New York Hotel once again from March 22 – 25.

Among the 5,000 marketers and industry specialists, eZanga.com will be stationed at booth 1012 to answer any and all questions. Come learn more about PPC management, link building, video optimization, keyword research, social media and much more.

For more information about the event, such as keynote speakers and exhibitors check out the SES New York website.

eZanga.com Among Exhibitors Scheduled for SMX West 2011

Tuesday, March 8th, 2011

Join eZanga.com March 8th and 9th for this year’s SMX West event in San Jose, California for the ultimate networking experience in search marketing.

eZanga.com can be found at the Expo, Tuesday, March 8 (12-7 p.m.) and Wednesday, March 9 (10 a.m.-3:30 p.m.) at booth 212. Stop by to discuss the many opportunities eZanga can offer your business.

Located at the San Jose McEnery Convention Center, SMX will also include 60 sessions on search engine optimization, paid search advertising, social media marketing, local and mobile search, landing page conversions and more. Rich Kahn, eZanga CEO, will be introducing session, “Search and the Complex Sale” in Grand Salon III, March 9th at 1:30 PM.

For more information, visit www.searchmarketingexpo.com/west/

Rich Kahn, eZanga CEO, will be doing a Spotlight Solution introduction in Grand Salon III

March 2 Anticipated iPad 2 Unveiling

Wednesday, February 23rd, 2011

March 2, 2011 will draw in a large crowd of Apple fans in anticipation of a rumored unveiling of the iPad 2.  The first iPad sold fourteen million in the first eight months with a starting price of $499, but what changes can we expect to see in the newer model?

The iPad 2 is expected to remain 9.7 inches, but will be even slimmer and lighter than its already 1.5 pound frame. The current iPad’s biggest complaint is its poor outdoor visibility which is expected to be improved with technology similar to Amazon’s Kindle.

Two cameras, one on the front and one on the back, will allow the device to now be capable of video chatting. A feature the original iPad lacked.

A dual-core processor with more RAM is also a likely bet.  Recently, AT&T partnered with Verizon meaning the iPad 2 will be able to run on both networks, increasing its speed. One device that runs on two networks will cut down on costs leading to an expected starting price of $399.

The product is hoped to be available this April and will face  more competition than ever with new tablet rivals like the Motorola Xoom tablet, HP’s webOS-based TouchPad, and the Research In Motion BlackBerry PlayBook.

LG’s 3-D Smartphone: Niche Gadget or Future of Mobile?

Wednesday, February 16th, 2011

Sometimes, there is so much technology to go around that when it’s combined it makes one say… “Yeah, that’s cool. I guess.”

Admittedly, the idea of 3-D smartphone sounds cool enough, in that it’s different and it combines two of the hottest tech trends. So LG’s unveiling of the first one of its kind this week is exciting.

At the Mobile World Congress in Barcelona, Spain, a working model of the optimus 3-D was displayed but no release date was given. Good news – it will be “affordable”, which to me means “five bucks” but you know how arbitrary that kind of thing is.

Users will be able to do a variety of things with the 4.3-inch touchscreen including viewing video and playing games in 3-D without the need for the outright dorky red and blue lenses.

But wait…there’s more! Users can utilize the two cameras on the phone to shoot photos and video in 3-D, then hook the phone up to a 3-D TV to watch your very own three-dimensional home movies! It all sounds very, very neat.

But at the risk of sounding like everyone’s grandfather, why would I want to do that?

3-D is really cool in movie theaters or on giant auditorium screens at Universal Studios. But on a 4.3 inch screen? Watching a tee-ball game shot by a shaky-handed parent incessantly screaming “Way to go!!!”? Eh, no thanks.

You can’t fault LG for capitalizing on the growing popularity of 3-D. But will it have the legs to perform well in an increasingly crowded market? Probably, if it was five bucks.

I don’t think this is really the future of mobile, just as I don’t think the future of movies or television lies with 3D. Still, the Optimus will leave its mark as an in-the-moment niche item we will all look back on with fondness – in standard 2-D vision.

eZanga Cultivates Leads for Noon Turf Care

Wednesday, February 2nd, 2011

Target Marketing has just released its newest case study article featuring eZanga.com and its online advertising campaign with Massachusetts lawn care company, Noon Turf Care.

The article explains how eZanga SEM helped Noon Turf Care grow its local geo-targeted leads 104 percent in a four-month span.

Hoping to reach a specific customer base in 200 zip codes, Noon Turf president Christopher Noon enlisted eZanga to help change its keyword strategy which garnered almost immediate results.

“I’m going to actually double my budget for this year because the results were working so well,” Noon says. “I’ve extended my ZIP code area, as well.”

Watch eZanga’s “Extreme Makeover” Video

Wednesday, January 26th, 2011

At the eZanga office, there is always something interesting going on.

One of the more unbelievable cases came when the eZanga owners decided to prank one of their employees by turning his office cube into a mini-home.

Although it had been done before, eZanga wanted to do it the best. Luckily, there was a camera documenting the process from its inception to its reveal.

You do not want to miss this brand new video on the eZangainc YouTube Channel! Be sure to keep watching for more video offerings from the place that always works hard, plays hard and eats hard – eZanga.com!

eZanga to Make a Splash at Atlantic City Pool & Spa Show

Tuesday, January 25th, 2011

The Atlantic City Pool & Spa Show has been the gathering place for the industry’s top players for the past 29 years. This year eZanga.com will be exhibiting at the 30th anniversary show January 25-27, 2011 at the Atlantic City Convention Center. The exhibit hours will be Tuesday 11 am – 5 pm, Wednesday 11 am – 5 pm, and Thursday 10 am – 2 pm so if you’re in the area please stop by our booth # 1656 and drop your business card for a chance to win a $250 Home Depot gift card.


Verizon Sues FCC: Net Neutrality Battle Heats Up

Friday, January 21st, 2011

It was just a month ago that the FCC took aim at internet service providers by adopting rules to regulate internet access.

Today the first counter-punch was thrown as Verizon Communications filed a federal lawsuit to challenge the order.

In a press release sent out addressing the matter, the company said it was “concerned by the FCC’s assertion of broad authority for sweeping new regulation of broadband networks and the Internet itself.”

This comes after a December decision by the FCC to put a set of rules in place in an attempt to regulate ISP’s ability to control traffic on both broadband and wireless networks.

On the surface, it sounds like the FCC’s heart is in the right place. Its mission allegedly is to stop any unreasonable favoritism or discrimination against web sites or applications that come across a network. It’s been a topic of concern for years now.

But as with all things government-related, the concern is about how much power the government should have in addressing matters on a public platform such as the internet.

Verizon’s quick counter is highly strategic. The case is filed in U.S. Court of Appeals for the District of Columbia which ruled in a similar case that the FCC exceeded its authority in attempts to sanction Comcast for blocking web traffic and has hired the same successful attorney from the case to represent them.

Word has gotten out that Verizon is also attempting to pick the judges as well, but they might be getting a bit carried away there.

No matter which way the ruling turns out, this battle is far from being over. Plan on many more of these types of suits and counter-suits on the matter throughout the rest of the year.

eZanga to Attend Affiliate Summit in Vegas

Sunday, January 9th, 2011

Affiliate Summit West, the premier affiliate marketing conference, takes place from January 9 to 11 at the Wynn Las Vegas.

eZanga.com will be one of hundreds of exhibitors at the three-day conference, which will also feature educational sessions covering the latest trends and information from affiliate marketing experts.

Those who plan to attend should make sure to visit eZanga.com at booth 332, where there will be a free iPad giveaway. Stop by the booth to get more information how to take home this coveted prize.

For more information on Affiliate Summit West, check out the official website at www.affiliatesummit.com.

Philadelphia SmartCEO Announces 2011 Fast Growth Companies

Wednesday, January 5th, 2011

January 1, 2011Philadelphia SmartCEO magazine, together with Clifton Gunderson LLP, announced today its list of Philadelphia’s fastest-growing companies – the recipients of the publication’s first annual Future 50 awards. These dynamic companies, which collectively employ 60,000 people and generate over $7 billion in revenue, were profiled in the January 2011 issue of Philadelphia SmartCEO.

Future 50 is SmartCEO’s largest and most highly anticipated program of the year, recognizing 50 local companies based on their revenue and employee growth over a three-year period. These companies, each of which earn in excess of $5 million in annual revenue, represent the future of the region’s economy and are exemplary leaders in business.

In addition to recognizing Future 50 winners, SmartCEO honors 10 companies in the Emerging Growth category. Emerging Growth honors fast-growing Philadelphia companies that generate less than $5 million in revenue.

Winners will be recognized at the Philadelphia SmartCEO Future 50 event, scheduled to take place Jan. 20, 2011, at the Crystal Tea Room.

“Each Future 50 winner has effectively translated their passion and innovation into tremendous growth and success,” says Jaime Nespor-Park, publisher of SmartCEO magazine. “We are honored to recognize the 60 fastest-growing companies in Greater Philadelphia.”

For a complete list of winners, visit www.smartceo.com. Nominations for Future 50 closed in mid-October. Nominations for the 2012 program are expected to open in mid-August.