A New Twist on Social Networking:  Cash and Prizes for Active Users of Meta Search Engine eZanga.com

NEW YORK – OBSNews.com - Social networking is big news across America and the globe with companies like Facebook and MySpace gaining millions of users and significant media publicity.  With the goal of helping users create community among their online peers, social network sites usually give free tools and resources to users to encourage them to spend more time on a given website.

Internet users have flocked to these sites to connect to and communicate with their network of friends and acquaintances.  The business model for many of these social network sites is an advertising-supported model that banks on user eyeballs.  But many web devotees suggest that free services alone may not be enough to get people to stay loyal to a network.

One company that is launching a greatly expanded version of its existing loyalty rewards program based on compensating users for interacting with the site, is the ‘meta’ search engine eZanga.com (http://www.eZanga.com).  eZanga.com’s CEO, Rich Kahn, said his company has always rewarded registered users of its search engine with things like cash giveaways, free Wii and Xbox systems, and free iPods.  Kahn’s company has given away an estimated “$100,000 in cash and prizes” over the past five years to users and indicated that his site is very popular with devotees of internet contests, sweepstakes, and giveaways.

Expansion into a social network that pays

eZanga has upgraded its platform to a complete social network and calls it HopOnThis.com (http://www.HopOnThis.com).  The new social network highlights the company’s popular frog mascot theme.  Members can interact with family and friends to share pictures and videos as well as meet new people.  Active members are rewarded with points that can later be redeemed for upgrade features and free prizes.

Some ways users earn points include:  referring friends to the network, creating and updating to a blog, and sending friends comments, pictures, videos, and the like.

Once a user has generated enough points they can go to the “Prize Closet” and redeem points for cash, free downloads, gift cards, and entries into monthly drawings.  Companies seeking exposure for their products are encouraged to contact HopOnThis.com to provide prizes to the network in exchange for free advertising on the site.

SOURCE: OBSNews.com

Search Engine Marketing (SEM) innovations can help companies save online advertising dollars

NEW YORK - OBSNews.com - Search engines have come to dominate how many of us use the internet, and Google and other search engines have generated billions of dollars in pay per click advertising revenues as a result. One phenomenon that has plagued the industry from its early days has many businesses worried about their bottom lines: click fraud.

Many businesses that choose to use a paid search strategy in their marketing efforts, also known as a search engine marketing (SEM) strategy, on the major and niche search engines, are continuously looking for ways to prevent malicious clicks from competitors or other web-malcontents on their ads to protect their internet ad budgets, company profits, and, ultimately, shareholder value.

Search Engine eZanga.com Steps Up

One search engine, a ‘meta’ search engine, or one that aggregates the results of other search engines, eZanga (http://www.eZanga.com), has introduced proprietary technologies on their internal network that detect and protect against click fraud efforts in real time. Their solution is known as Traffic Advisors 4.0.

The company, headed by search engine marketing expert and CEO Richard Kahn, also provides web marketing consulting services that include click fraud detection and prevention tools for businesses interested in all aspects of search engine marketing (SEM) including the deployment of coordinated marketing campaigns on search engines like Google, Yahoo, and MSN.

New Ways to Fight Click Fraud

“We’re spending a lot of money on resources to ensure that the click fraud that comes into our network is being eliminated before it hits our customers,” said Kahn. He also pointed to his company’s close relationship with Click Forensics, (http://www.ClickForensics.com), an industry leader in scoring, auditing, and improving traffic quality for the online advertising community.

Kahn added, “Click Forensics is setting the industry standard, as demonstrated by Yahoo’s adoption of their proprietary technologies.”

Steve O’Brien, VP of Marketing for Click Forensics, said, “eZanga is a case study in effective traffic quality management.”

SOURCE: OBSNews.com

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Middletown, DE (PRWEB) August 26, 2008 — eZanga.com, a search engine and online advertising firm, has recently made the Inc. 500 list as one of the fastest growing private companies in America. Over a four year span since 2004, the Company has grown approximately 1,273.6% and has managed to rank in the top 25 in two additional categories.  The Inc. 500 will be awarding the 2008 honorees in this year’s conference to be held September 18-20, 2008 in Washington, D.C. Obtaining a rank in the Inc. 500 is a reputable accomplishment for any private organization and is recognized nationwide.  Businesses are ranked according to their revenue and growth from 2004 to 2007.

According to the Inc. 500, eZanga is the 193rd fastest growing private business.  In addition, they rank number 15 in the top 100 Advertising and Marketing Companies.  eZanga’s rankings nationwide have placed them as the number 4 out of the top 100 Businesses in Pennsylvania, New Jersey, Delaware, and Maryland.  CEO, Rich Kahn, comments, “We’ve been experiencing tremendous growth as a company since our original start up in 2003, and have continued to expand in the products and services we offer. Our main focus is customer satisfaction, and I believe this is what has gotten us this far.”

“To be ranked 193 out of all privately held companies in America is a great achievement for eZanga and this should give us additional credibility in the Internet Marketing industry,” Kahn continues. “With this year’s growth so far, eZanga expects to make the top 100 for 2008.”

Middletown, DE (PRWEB) July 23, 2008 — eZanga.com, an online services company, recently upgraded their fraud elimination system, Traffic Advisors. The new system, Traffic Advisors 4.0, includes numerous advancements including the addition of conversion intelligence.

eZanga has been testing the software after its initial roll out, June 23, 2008, and has seen incredible results. In addition to the many improvements, they also partnered with Click Forensics, in order to have a third party validate its process. So far the results show that Traffic Advisors is matching Click Forensics data 98% of the time. In addition, eZanga is going an extra step further by looking into correcting the other 2%. By partnering with Click Forensics we gain the credibility of a third-party to validate our efforts. We had been using our own internal system, Traffic Advisors, to improve traffic quality for several years. We’ll now be sharing our data and findings with the Click Forensics team to make continuous improvements in traffic quality for both companies, Richard Kahn, eZanga CEO.

Traffic Advisors 4.0 conversion intelligence has taken fraud elimination to the next level. We know that clean traffic is not necessarily converting traffic. For example, if you received a bunch of traffic from a children’s site such as CartoonNetwork.com or Neopets.com, it would all be real traffic. It would pass all fraud filters as it is real people; however, the conversion factor would tend to be low to non-existent since the demographics of these sites tend to be a younger audience. With Traffic Advisors 4.0, eZanga wanted to identify buyers versus non-buyers. “By doing this, we would truly be able to increase the ROI of our customers,” Kahn says. The goal of the technology is to simply discard the non-converting traffic, isolate high quality traffic, and ultimately increase ROI.

Kahn continues, “In order to get more conversions from our publishers, we even instituted a smart pricing system in order to reward our publishers for sending in high converting traffic. In order to do this, we quality score every source of traffic every 15 minutes. This allows us to keep a close watch on every source of traffic that comes into our network.” eZanga also recognizes that the more data you have, the more accurate your decisions are in quality scoring traffic sources. Whenever there is less than enough data to accurately score a traffic source, they fill in the gaps with Click Forensics data. This gives eZanga a total picture of traffic quality and allows our system to accurately score each source.

eZanga.com selects Hostmysite.com and Panther Express to enhance online services

Middletown, DE (PRWEB) April 14, 2008 — The online advertising and services company, eZanga.com, Inc., is announcing its selection of Hostmysite.com and Panther Express to improve their online services and search engine offering. “We wanted to offer a much faster site to our members and clients with quicker response times,” comments Richard K. Kahn, eZanga.com’s CEO.

Hostmysite.com is a premier web host service provider who will be responsible for managing the operation of eZanga.com’s infrastructure. The search engine recently increased its available resources by 500%, when it partnered with Hostmysite in order to allow for additional growth. Hostmysite.com is expected to create a more dynamic network while providing a greater scalability, therefore expanding the eZanga network in the future.

eZanga.com also chose Panther Express, a high performance Content Delivery Network (CDN) specializing in rapid delivery of multimedia and large files, to guarantee fast response to customers of their graphically intense website, regardless of where the user is located geographically. With the newly increased performance of eZanga.com, users will experience optimum speed and delivery.

These new agreements should prove to be a great enhancement for eZanga.com, Inc. The Company’s five year anniversary will be on May 29, 2008, and ideas are already in the making of what is to come. With the new upgrades and upcoming celebration for their anniversary, eZanga should have something in the “Air” for one of their major giveaways. Something “ultrathin, ultraportable, and ultra unlike anything else…”

More about eZanga.com

eZanga.com, Inc is an online services company specializing in pay-per-click advertising. Members of our search engine enjoy premium search along with chances to win monthly prizes and cash giveaways. Our advertisers enjoy advantages such as personalized account management and expansive tool sets. In addition, advertisers receive eZanga.com’s advanced fraud-filtered technology, known as Traffic Advisors™, which focuses on real-time fraud prevention.

Hop on and Go®!

More about Pantherexpress.com

Panther Express Corp. is the industry’s best value CDN solution - a high-performance content delivery network (CDN) with an innovative low-cost infrastructure. Founded in 2005 by former DoubleClick CEO Kevin Ryan and DoubleClick Co-founder and former CTO Dwight Merriman, Panther Express ensures rapid, reliable and scalable performance with the best prices and terms. Panther Express is privately held and based in New York.

More about Hostmysite.com

HostMySite.com is a Microsoft Gold Certified Windows web hosting partner that specializes in complex, managed servers, dedicated hosting, virtual private servers (VPS) and ASP.NET web hosting solutions.

eZanga.com Hires New Employees

Middletown, DE (PRWEB) March 17, 2008 — www.eZanga.com [eZanga.com], a fast growing pay-per-click search engine, recently doubled their Account Management team and implemented a new Public Relations Manager. “We’ve been experiencing a lot of growth as a company, and it was definitely time to expand our staff. We hope to see the growth continue,” says Richard K. Kahn, eZanga’s CEO.

The Company recently took on four new Account Managers, and one Public Relations Manager. Kahn goes on to say, “the goal is to expand the Account Management department in order to be able to tend to clients exclusively from a customer service perspective.”

eZanga’s Account Managers are responsible for the marketing efforts of the Company, as well as managing clients’ pay-per-click advertising campaigns. Advertisers are given their own personal Account Manager to assist in creating the most efficient campaigns. The search engine was also in need of a Public Relations Manager to coordinate all announcements to the Media and handle all communications.

The new employees of eZanga.com, Inc. will be traveling to New York for the Search Engine Strategies Conference and Expo (SES) on March 18th and 19th. This event is one of the largest expos in the search industry, so be sure to attend and meet the new eZanga employees:

• Rodney Bonnet, Account Manager
• Tina Davis, Public Relations Manager
• Ronald Hill, Account Manager
• Ariq Sharif, Account Manager
• Bill Tigani, Account Manager

eZanga’s CEO Discusses the Latest Tactics in Eliminating Click Fraud

Richard Kahn, eZanga.com, Inc.’s CEO, will be making his own debut at this year’s 2008 Search Marketing Expo (SMX) on Wednesday, February 27, 2008.

Middletown, DE (PRWEB) February 25, 2008 — Richard Kahn, eZanga, Inc.’s CEO, will be making his own debut at this year’s 2008 Search Marketing Expo (SMX) on Wednesday, February 27, 2008 beginning at 2:30pm in Theater A.

SMX is to be featuring exhibits and sessions catering to the beginner in search marketing up to a seasoned search marketing pro. eZanga.com, an online advertising and services company innovative in anti-click fraud technology, has been a supporter of this event and plans to be an annual SMX exhibitor.

“Eliminating Fraud from Your PPC Campaigns” is the topic of Kahn’s discussion, at which he will be explaining various ways of detection and solutions for click fraud.

Richard Kahn started in the online advertising industry in 1993 and has since created a name for himself as an online connoisseur of pay per click advertising. Be sure to attend, as this event is the “leader” in the Search Engine Marketing Industry.

eZanga.com, Inc. was founded in 2003 and led by search engine veterans Richard Kahn and Angel Pabon as an effort to help people find information on the web faster and easier. eZanga’s innovative and proprietary technologies push the limit of meta search technology by retrieving search results from multiple search engines. We then re-rank and display the most relevant results without duplication. We also provide online advertisers with local, regional, and national placement focused on generating high ROI. eZanga is the birthplace of Traffic Advisors™, our own, proven, anti-click fraud technology.

eZanga’s Traffic Advisors™ takes Internet Fraud Head-On
Also listen to Richard Kahn talk about Traffic Advisors: MP3 Version

Middletown, DE (PRWEB) October 30, 2007 — eZanga, Inc., a Search Engine firm based in Middletown, DE, announces the official launch of Traffic Advisors™. A beta version of the system came online earlier this year and proved to be a monumental success. Traffic Advisors allows eZanga’s search traffic, currently over 10 Billion searches each month and aggregated from the best search engines (outside of Google, Yahoo, and MSN), to be fraud filtered through an effective proprietary system. In real time, Traffic Advisors blocks fraudulent traffic before it hits a customer’s site and before it charges their account. This one-of-a-kind system was designed by the founders of eZanga because of the growing threat of Internet advertising fraud.

For businesses wanting to connect directly with Internet users at their peak interest, keyword searches have grown into a multi-billion dollar business. And for good reason — they work. But, since advertisers pay search engines on a “per-click” basis, and search engines pay out to various tributaries through a network, fraudulent click sources have become rampant. “It is an illusive theft. However, they are not invisible, and we backtrack straight to them,” says Richard Kahn, CEO of eZanga and chief developer of Traffic Advisors, “eZanga is developing a business model that excludes fraud from the very beginning; and our customers love it.”

Richard Kahn and Angel Pabon, Chief Executive Officer and Chief Operating Officer of eZanga, respectively, experienced the frustration of wasted money due to fraud. Several years ago, they were engaged in their own online commerce campaigns. According to Kahn, “We would recognize that these campaigns were almost profitable and would have been so without the fraud. We confronted the search engines and there polite response was, ’show us proof’.” So they did. With nearly $600,000 per month in ad spends, they didn’t half-step their investigation. Kahn states that “We easily proved our cases with the search engines, thanks to the extremely thorough evidence that we provided.”

After experiencing some of the largest credits ever offered by some of these search engines to any advertisers, Rich and Angel reasoned that it would be a valuable market tool if they could package the anti-fraud process. That would allow other advertisers to benefit from Internet advertising without having to deal with fraud.

“That was the beginning of the past two years of writing the Traffic Advisors system” said Kahn. “We began using the system with a select few customers in early 2007 and their response was shocking to them, but not to us.” Peter Fortin of Junk Your Junk Disposal Inc., who has been buying keyword search traffic from eZanga, was one of the early accounts. He states that eZanga is… “the best thing that’s happened to Junk-Your-Junk.”

While the traffic monitored by Traffic Advisors is culled from searches conducted outside of the big three search engines or Yahoo, Google and MSN, it’s every bit as relevant for fraud protection as searches reported by the big three. Each comes from real people doing real searches. The cost of a click from the eZanga network is only a fraction of the cost from a larger brand name search engine.

“One of the benefits that we offer that the Big Three does not is the human element of a dedicated Account Manager at any budget level,” states Kahn, who oversees the operations on a daily basis. “At any budget level, we are available to our clients. We want their feedback, we welcome their concerns, and we know our traffic so we help them optimize their campaigns.”

eZanga Selects Pixsy Media Search Platform for Video Search

Pixsy Corporation, a media search platform that powers private label image and video search engines, today announced a partnership with eZanga.com, Inc., the site for people seeking answers on the web.

San Francisco, CA (PRWEB) June 27, 2007 — Pixsy Corporation, a media search platform that powers private label image and video search engines, today announced a partnership with eZanga.com, Inc., the site for people seeking answers on the web.

eZanga.com was founded in 2003 to help people find information on the web faster and easier. eZanga’s innovative and proprietary technologies push the limit of Meta search by retrieving search results from multiple search engines. Results are ranked to display the most relevant content without duplication. The site also provides online advertisers with local, regional, and national advertising focused on generating high ROI across engines like Google, Yahoo, MSN and the eZanga Network.

eZanga is a great customer that reaches a huge audience. In this competitive market, we’re excited that they selected Pixsy for their search needs.
eZanga’s advertising system allows for National “Big Pond” advertising and Local “Small Pond” advertising; making it suitable for any advertiser whether the business is online or bricks and mortar. Search advertising has the lowest cost to acquire new customers which makes it affordable to the smallest advertiser.

“We explored all the video search options available and selected Pixsy for its robust technology, extensive content index and up-to-the-minute search results,” said Richard Kahn, eZanga CEO. “There is truly no comparable solution to Pixsy’s media search platform.”

Under the agreement, eZanga will use Pixsy’s award-winning video and image search, as well as category search technology to deliver all of the latest news, sports, entertainment, celebrities, travel and more to eZanga customers. Pixsy delivers the most current and relevant thumbnail images and video.

Pixsy CEO, Chase Norlin added, “eZanga is a great customer that reaches a huge audience. In this competitive market, we’re excited that they selected Pixsy for their search needs.”

There are 93 million American adults online and 63% of them search the internet at least once per day for information. In fact, 53% of American adults have abandoned their local Yellow Pages in favor of finding local information on the Internet. eZanga’s advertising solution offers the right solution for any business that wants to reach these consumers.

eZanga.com Launches iPod Giveaway-Promotion
Also Available on PodCast: MP3 Version

Brand new 60GB iPods with video will be awarded to the members who refer the most new, active members to eZanga.com.

Middletown, DE (PRWEB) March 21, 2006 — eZanga, the answer to people seeking answers on the web, announces the launch of their newest contest: the iPod Giveaway. The three eZanga members who refer the most new, active members will receive a new 60GB iPod with video.

“Last month we gave away three Xbox 360’s and our members loved it,” said Richard Kahn, CEO and co-owner of eZanga.com. “To keep the excitement going, we decided to give away iPods with video!”

To enter the Sweepstakes:

• Entrants need to be a member of eZanga
• It’s easy to sign up; just visit http://www.ezanga.com/contest/register.php
• After registration, new members will receive their password via email.
• Then they use the email address and password to log into eZanga.com’s Member site.
• And, Refer as many other people as possible!

The three members with the most new, active referrals will each get one brand new 60GB iPod with Video. There is no purchase necessary to enter or win. The contest ends April 30, 2006. “Last month’s Xbox 360 giveaway was quite the deal. It wasn’t just an Xbox,” said Kahn. “The console came with two wireless controllers, an Xbox Live headset, component HD AV cable, Ethernet cable, Play and Charge Kit, and a Project Gotham Racing 3 game. The iPod giveaway is even sweeter. The iPods are the premium version, with the maximum 60GB capacity plus video, worth $399.”