Archive for the ‘Trade Shows’ Category

SMX Highlights

Friday, October 10th, 2008

We’re back to traveling!

After returning from SMX in Manhattan, it’s hard to believe we already have another trade show coming up.

As for SMX, we had a great show. Our booth was consistently busy with an amazing turn out and our eZanga employees were energized and enthusiastic, as usual. On October 7th, we did our business card drawing for a Wii gaming system. Unfortunately, the first two names we pulled were not present. We would like to regretfully inform Emily Spence from Enquisite Search Analytics, and Steve Kinsley from Adaptive Marketing, both missed out. However, let’s extend a Big Congratulations to Wes Lewis with Online Performance Marketing, LP for being there to claim his Wii!

eZanga’s presence at the trade show was definitely full of excitement! Our CEO, Rich Kahn, gave an informative lecture from his article, “SEM versus SEO: The Real Story.” His perspective brought a different light to the SEM and SEO industries and we’re glad he was able to enlighten the SMX audience.

Click HERE to view Rich’s PowerPoint, “SEM versus SEO: The Real Story”

eZanga at SMX!

Monday, October 6th, 2008

If any of you are in the Manhattan area, be sure to stop by the Jacob Javits Center.  We are exhibiting at the Search Marketing Expo (SMX) trade show this Monday and Tuesday, October 6th and 7th, at booth #527.

In addition, eZanga’s CEO, Rich Kahn, will be presenting in the exhibit hall Tuesday, October 7th, at 11:30AM.  Rich is an expert in the search engine marketing industry and will be discussing the publication he recently wrote, “SEM versus SEO: The Real Story.”  Rich will be speaking on the differences of the two, and providing insight to the audience on various research and findings he was able to analyze.

Click HERE to read Rich’s white paper, SEM versus SEO: The Real Story

Famous Frog?

Tuesday, September 9th, 2008

It looks like our eZanga frogs are becoming a major hit at the trade shows.  Here’s a comment and picture we received…

We were at Ad-Tech Chicago and loved your frogs. Look at what our sales manager took a pic of, we found him a playmate! Haha

Next Stop…SES San Jose

Friday, August 15th, 2008

We just wrapped up Ad:Tech Chicago and our show, of course, was a success!  Our CEO, Rich Kahn, discussed eZanga’s services, including our upgraded Traffic Advisors 4.0, in his interview with Webmaster Radio.  We had our contest as usual…Congratulations to our Nintendo Wii winner, Thomas Green from UserCentric!

eZanga is now off to Search Engine Strategies (SES) in San Jose, California.  We will be at the show from August 19th-20th,  so check us out at booth #227.  Be sure to check back to view any pictures. :)

Click HERE to listen to Rich Kahn’s interview with Webmaster Radio

AdTech Chicago, Here We Come!

Monday, August 4th, 2008

We just arrived back from Ticket Summit Las Vegas, and we are already off to the AdTech Chicago trade show. It’s been a busy and exciting month exhibiting at two trade shows, but we try to participate in as many events as possible.

If you are in the area, make sure you visit us at booth #400. We will be at the show on August 5th and 6th…just look for the frogs!

We’re Headin to Vegas!

Monday, July 21st, 2008

Rich Kahn, eZanga’s CEO, will be speaking at Ticket Summit 2008

You can check out Rich’s panel discussion Thursday, July 24, 2008 at The Venetian in Las Vegas. Search Engine Marketing will be the main topic of the panel. In addition, eZanga.com will also be an exhibitor at the Summit, so be sure to stop by booth #115!

We are sure with Rich’s expertise in the Industry, he will provide great insight for any questions presented at the forum :)

Ad:Tech San Francisco 2008

Wednesday, April 9th, 2008

You guessed it! The eZanga staff is heading to another trade show. This time we will be traveling across the country to the Ad:Tech Expo in San Francisco, California on April 15th and 16th.

With hundreds of exhibiting companies present, eZanga.com is sure to be one of the brightest and greenest booths there, literally. We are registered as booth #5553, but just look for the green frog pyramids. And if you have been to any industry trade shows in the past, you will see some familiar faces. Our dedicated staff will be there as usual, handing out eZanga frogs. But that’s not all…Of course we will have another free giveaway. So make sure you stop by our booth; you could win a Nintendo Wii!

SES New York: Recap

Thursday, March 27th, 2008

The eZanga staff attended yet another Search Engine Strategies Expo (SES) in New York. With a busy booth as usual, the SES attendees stood in line to get their eZanga frog and meet the staff.

The new eZanga employees were able to experience their first trade show as a team. “Our team has been working great together, and I’m excited to see what’s in the future,” says Richard K. Kahn, eZanga’s CEO. The Company recently rose to number 16 on ranking.com’s most visited web portals earning them official bragging rights at SES.

Of course there was another eZanga giveaway. Congratulations to David Pfeffer with Crown Consulting Corporation! His business card was the lucky one drawn from the fishbowl winning him a new iPhone. However, no one left empty handed; we made sure everyone who entered took home a frog. But don’t worry if you haven’t won any giveaways, try your luck at one of New York’s hot dog vendors…if you have an extra eZanga frog to spare; you may get a nice discount! :)



Search Engine Strategies Conference & Expo 2008

Friday, March 14th, 2008

The eZanga crew will be heading to New York City for the 2008 Search Engine Strategies Conference & Expo (SES) on March 18th and 19th. The event is specifically designed for search engines and search experts. We recently moved up the rank to number 18 on ranking.com’s most visited web portal, so this is definitely a “must-attend” for eZanga.com. As always, we will be one of the supporting exhibitors.

Make sure our booth is number one on your list of exhibitors to visit, and check out our famous frog pyramid and, of course, the fish bowl for the big giveaway. We will be giving away a free iPhone…so be sure you enter to win.

Click Fraud Presentation Given by eZanga’s CEO at SMX

Wednesday, March 12th, 2008

eZanga’s CEO, Richard Kahn, exposes Click Fraud as the topic in his presentation at the 2008 Search Marketing Expo (SMX).

February 27, 2008, Richard Kahn, eZanga.com’s CEO, was recently selected to speak at the 2008 Search Marketing Expo (SMX) in Santa Clara, California. His discussion included various tactics to discover and eliminate click fraud from advertisers’ pay-per-click (PPC) campaigns.

In Kahn’s discussion, he revealed that “Click fraud is the practice of clicking on ads for the sole purpose of earning money directly and/or causing harm to another company’s advertising campaign.” With high levels of click fraud, the advertiser can be cheated out his or her PPC campaign due to these fraudulent clicks. Kahn went on to explain that all types of individuals are committing click fraud for various reasons such as earning fast money or simply just to knock down competition.

Kahn believes solutions for eliminating click fraud can be achieved if customers and search engines work together in spotting sources of traffic that do not convert well for their ad campaigns. These advertisers can also choose to target the geographical locations they want in order to be sure not to attract non-converting traffic. By taking advantage of performance tracking tools their search engines provide, it will help in optimizing ad campaigns.

Richard Kahn has been testing his theories of click fraud at eZanga.com, Inc., as owner of the search engine specializing in pay-per-click advertising. Kahn, along with his partner, Angel Pabon, eZanga’s COO, together have become experts in the field after they developed a fraud filtration system called Traffic Advisors. Kahn and Pabon officially launched the system on October 30, 2007, and noticed immediate results in detecting fraud.