eZanga client Bedco Mobility has figured out one way to do it, however. And in About.com’s ‘Entrepreneurs’ feature this week, the accessibility and mobility company made no bones about giving some of the credit for its recent success to its successful search engine marketing campaign with eZanga.com.

Bedco Sales Manager Tim Pelton took on the questions from About.com and told the story of how eZanga.com was helping to turn Bedco Mobility into even more of a household name.

“One of the ways we’re growing our business through technology is by utilizing search engine marketing, which makes us more visible on the Web. Prior to advertising online, we advertised exclusively in local newspapers and Yellow Pages, with no online representation other than our web site. Since our in-house staff does not know much about Internet marketing, we hired search engine marketing company eZanga to run the campaign. After just four months of running the campaign, our lead generation more than doubled.”

View the rest of the article at About.com for more on Bedco and eZanga.com’s partnership and why it has changed the way the company thinks about marketing in today’s landscape.

Over 100 exhibitors will be present for the expo, including eZanga which will be stationed at booth 121. Members of eZanga’s publishing and sales teams will be there to discuss all of the products and services. Not to mention, there will be lots to do with over 70 sessions, multiple keynote speeches and networking events. This is the place to learn about everything in the industry including SEO, PPC management, keyword search, social media, local and mobile search, link building and more.

For more information about this year’s event, go to http://www.searchenginestrategies.com/newyork/.

For an inside look at Team Black and Green’s week, be sure to visit the eZanga Fan Page on Facebook, where our SMX West 2010 gallery will continue to add photos throughout the week.

And of course, if you happen to be at SMX West, stop by the eZanga booth #213 and chat with some of the eZanga team to learn about all of our products and services.

This year, SMX West will feature over 50 sessions on relevant industry topics such as SEO, PPC, social media, local and mobile search, real-time search and more. This event will feature a keynote speech from Microsoft CEO Steve Ballmer, while eZanga CEO Rich Kahn will give a presentation titled “How to Select the Right SEM Management Firm”. Kahn’s presentation will be held March 3 from 10:40-11 a.m. and will discuss what a business should consider when choosing a company to handle its Search Engine Marketing campaign.

For more information on the event including a schedule of events, go to http://searchmarketingexpo.com/west.

In an article published Wednesday titled A Mind of its Own: Search Engine Technology Ever Pervasive, author James Zipadelli explores some of search’s technologies and what some companies are doing to try to stay ahead of the curve. eZanga CEO Rich Kahn talked about what his company has in store as it prepares to redesign its search engine in 2010.

“The redesign allows eZanga.com to “significantly increase the number of sources we pull information from, improve our relevancy algorithm so that our results will be more accurate to the queries performed by our users [and] designing new technologies, that are not used by any other search engine at present, that will improve how we display our results to users in a way that will be more useful to our users,” Kahn says.”

“Research has shown that exposure to both search and display ads from the same advertiser results in a 22 percent increase for conversion rates over search alone,” Rich Kahn, CEO of display ad provider eZanga told WebProNews.”

Frank Holland, who manages the satellite office in Connecticut, was featured in a gallery on the Stamford Advocate highlighting the Social Media Marketing for Small Businesses Expo & Conference which took place last week in Stamford, Conn.

As eZanga.com continues to make its presence felt in the industry, make sure to keep checking back with eZanga News for all the latest news, events and appearances.

In the article, Donnelly lends his take on how search engines such as eZanga.com can be a helpful outlet for affiliates looking to capitalize on search engine marketing during the holiday season.

“(Major marketers) dominate the market and drive cost-per-click so high that affiliates can’t compete anymore, even for what they thought was an obscure keyword,” he said. “They have teams of people looking for those same obscure keywords. During the holidays, when you can’t afford the cost-per-click on Yahoo, Google or MSN, second-tier search engines are the place to go.”

With over 500 attendees, the event focuses on management for the online dating and the social networking industry. Over a span of two days, there will be a host of lectures, seminars and workshops focusing on new ways to increase traffic and conversion rates.

Of course, this is just the place for eZanga, and the team got to work early on Thursday in beautiful South Beach. Check out eZanga’s Facebook photo gallery for exclusive photos from the event and keep checking in as we continue to update throughout the event.

With the new deal, Blue Haven looks to use eZanga to help increase leads and phone calls leading to a boost in the Pool giant’s overall sales. Already the recognized leader in pool and spa building and remodeling, Blue Haven welcomes the help of eZanga’s knowledgeable and successful search marketing team.

“We have selected eZanga for search marketing because the company has a proven track record with other pool venders,” said Dominic DiCesare, general manager, Blue Haven Pools Northeast, Inc. “We know that people are researching their options for pools and supplies online, which is why we think it’s important to have prominent exposure on the search engines and look forward to seeing the traffic that eZanga brings in for us.”

“We are excited to be representing the largest pool company in the nation,” said Rich Kahn, CEO of eZanga. “Having worked with other companies in the industry, we know that our SEM campaign will significantly increase awareness of Blue Haven’s Web site, which will impact their sales positively.”

Among the outlets that have reported the deal include Forbes, Yahoo Finance, Earth Times,  Daily Finance and Ameritrade.

On top of offering up a forecast for the future, SearchEngineWatch enlisted the help of a few industry experts to give their opinion on how likely or unlikely those predictions were to coming true. One of those experts was eZanga founder and CEO Rich Kahn.

Among Kahn’s comments included an opinion on whether or not Google will expand or perhaps even re-focus its brand:

“I don’t think it’s necessary for Google to officially re-brand itself as a software company,” he said. “Many companies that have changed their concept have usually been met with resistance. Ask.com is an example of this, when Ask catered to answering questions, they were very popular among women, which is a great demographic to support. As they continued to change their focus away from what made them popular, they started to lose their loyal audience and that, in the end, has only hurt them.

People use Google for certain reasons, and those reasons are why their popularity is so high…changing that could very well affect their popularity. However, they should continue to grown and offer new products, but should not change their primary focus. Those that ignore the past are doomed to repeat it.”

On the subject of if Google will get it with an anti-trust suit in 2010, Rich replied:

“Antitrust issues always pop up for large companies, I guess it is just the nature of the beast. It’s a sign that your company has reached an elite level. There are rules that all of us must abide by, so as long as they follow those rules, then it will just be a formality, almost a right of passage.”